In late May 2019 – one year after GDPR went into effect – European identity solutions provider Roq.ad decided to delete all of its data and rebuild its cross-device graph from scratch to make sure it only dealt in consented data as defined by the law.
In a recent terrorism advisory bulletin, the Department of Homeland Security increased levels of concern for potential violence against LGBTQ, Jewish and migrant communities. It’s now more important than ever for brands to have strong ethics and flex their ad dollar muscles. They must demand that social media platforms do all they can to rein in hate speech and insinuations of violence on their platforms, writes Michael Benedek, CEO of Datonics.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Untangling Web2 From Web3 Which Web2 social platforms are driving Web3 growth? It turns out there’s “an interesting inversion” happening, according to a blog by Antonio García Martinez, co-founder of Web3 attribution company Spindl. Web3 companies get huge value from Twitter, whereas Google […]
Although there are important nuances between the different laws, businesses that have been working toward compliance with the California Consumer Privacy Act and California Privacy Rights Act are in a good position for complying with other state privacy statutes. But the CPRA has several unique provisions that make it a beast all its own.
Right now, I’m shopping online for a very important purchase: I’m trying to find the right remedy for my allergies. Your best chance of getting my click isn’t serving me an ad for the socks I bought earlier today or the car my demographics suggest I might buy. The smart move is to serve me an ad that helps me choose something that will take care of my allergies.
Google’s Performance Max performs – but with a caveat. Marketers can’t control their campaigns and have no say over where their ads run or even, in some cases, what the creative looks like. And flying blind can lead to problems. Plus: Digital media layoffs and a recap of Google Ad Manager’s recent outage.
In October, Anagram spun off from programmatic platform Digilant and relaunched as a full-service media agency. Since then, it’s set its sights on serving the little guys: midmarket brands.
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Jeff Sue, GM, Americas at Mintegral. Connected TV (CTV) is rapidly emerging as an enticing channel for advertisers looking to increase their campaign reach and tap into new channels of ad inventory. The mobile ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter’s Subscription Conniptions Elon Musk has been a vocal advocate of Twitter’s subscription business. But subscription growth can come at a severe cost to advertising, the actual revenue. Twitter Blue, as the subscription is called, promises far fewer ads as part of the deal. […]
Smart TV manufacturer VIZIO announced a census-representative panel built using automatic content recognition data from Inscape, VIZIO’s ACR data subsidiary. VIZIO has access to ACR data from roughly 21 million smart TVs, and Innovid is one of the first measurement providers to use VIZIO’s so-called “National Representative Panel.”
UK-based publisher LADbible Group is testing post-cookie alternatives and building its contextual targeting capabilities. But the social-first publisher has yet to be convinced that any of these alternatives will be a truly viable replacement for the much-maligned – and yet still widely used – third-party cookie.
Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max, its first ad product spanning all Google-owned media. Fast-forward to today, and Performance Max has quietly become the fastest growing and potentially most controversial product in the Google portfolio.
Brand marketers are still hesitant to lean into a mobile-first approach, particularly in programmatic. But with the mobile app economy predicted to grow to $156 billion by 2023, why the uncertainty? Today, the digital advertising industry has the opportunity to transform the mobile app channel by acknowledging, understanding and tackling marketers’ concerns, writes Steve Roach, head of mobile app sales at Index Exchange.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A New Day, A New Apple Apple engineers are preparing to support third-party app stores on iPhones and iPads, Bloomberg reports. But this is not a change of heart on Apple’s part. Apple is simply following the law. A new rule in the […]
Advertisers often talk about supporting Black- and minority-owned media companies. It’s Mark Prince’s job to help them turn those pledges into action. As SVP and head of economic empowerment at Dentsu Media, he pushes brands to consistently diversify their media mix – and move away from one-off investments.
How well do you know your audience?
I’m not just talking about their age, location, gender or purchase history. I’m talking about the subtle details that really tell you who they are as people. Details that provide a clear understanding of how to communicate with them beyond superficial insights.
The most commonly cited rationale for publisher staffing cuts has been marketers’ hesitance to spend on advertising amid persistent economic uncertainty. But publishers’ latest pivot to video and increased competition among digital channels is also likely to blame.
The post-cookie marketplace must be reimagined for active customer data collection in which both the customer and brand are incentivized to create a more direct and reciprocal relationship in which both reap the benefits. Matt Chmiel, strategy director at Siberia, recommends four steps that will help brands make the journey from passive to active data collection.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting The Scene What would anonymous media and entertainment execs say about their fellow media companies? To find out, Bloomberg newsletter author Lucas Shaw pinged 50 media executives with questions about the choices they would make – as both studio execs and fans of […]
As any stateside ’90s kid can attest, backpack brand JanSport reigned supreme in the late ’90s and 2000s. Now, what’s old is new again. Fueled in part by Gen Z’s nostalgia for decades past, “we’ve resurged as America’s number-one backpack,” said Monica Rigali, JanSport’s vice president of global brand management.
Catalina Crunch started off in 2017 as a purely direct-to-consumer (DTC) brand advertising ketogenic (“keto”) snack products on search and social, including Facebook and Instagram. But, as product demand and Facebook CPMs concurrently rose, a DTC-only biz wasn’t enough to scale the business.
Television has long been one of the most transparent advertising channels. Likewise, programmatic advertising has always offered buyers incredible detail about the audience and context of their ads. Now, advertisers are rightfully frustrated that they have so little transparency into where their ads run when buying television programmatically.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mind The Store More brick-and-mortar retailers, especially department stores with real acreage, are carving out square footage in their stores for hybrid ecommerce fulfillment. The idea isn’t new. Best Buy, Nordstrom and others have used stores as online shipping hubs for years. But the […]
Google Ad Manager (GAM) was out of commission for about three hours Thursday evening across web, app and video inventory. Any ad placement served through GAM, even ads monetized by a non-Google SSP, went dark, leading to lost revenue for publishers of all sizes at a time when they can least afford to lose out on revenue.
Most people have already heard of Pizza Hut. But high awareness isn’t enough to generate new and consistent sales. Which is why well-known brands like Pizza Hut are looking to new channels, including CTV, to drive incremental sales by reaching younger and, hopefully, incremental audiences who could eventually turn into repeat customers.
In 1973, Timberland – then called Abington Shoe Company – debuted its waterproof yellow boots. In 2023, the outdoor apparel and accessories company will observe the boot’s 50th anniversary. And Ezra Martin, Timberland’s newly minted vice president of marketing, Americas, will be rolling out a new marketing strategy for the occasion. Martin shares his insights on personalized customer experiences, localized campaigns and more.
The Competition and Transparency in Digital Advertising Act, the American Data Privacy and Protection Act and efforts to change Google’s and Apple’s mobile advertising practices would force companies to adopt new practices and technologies to understand and act on consumer identity. Mathieu Roche, co-founder and CEO at ID5, dives into each initiative and its implications.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Talk The Tok? With TikTok, it’s like the clone wars. (We’re looking at you, Reels and Shorts.) But TikTok has a special power, which is its seemingly limitless feed of quick, infinitely swipeable, likable, shareable videos. Reproducing TikTok’s success is no […]
