CTV

With the growing number of social media users paying for a premium and often ad-free service, how can marketers engage these audiences?

A significant amount of the ad inventory distributed to CTV audiences is actually sold via linear. This is especially prevalent with FAST networks, which currently account for 20%-25% of ad-supported streaming.

Airbnb gets one step closer to launching a retail media biz; Google shakes up its ad tech executive team; and streamers struggle to balance ad and subscriber revenues.

You probably didn’t need me to tell you that things aren’t looking super great for the local TV broadcast industry these days, financially speaking. But just in case you need quantitative proof, consider the fact that many of the largest broadcasting companies are considered a credit risk.

Publishers are skeptical that “curation” is actually doing anything for them. Plus, what’s coming up in 2025?

Netflix’s ad business is scaling its audience and inventory faster than its ability to monetize it, according to a recent earnings call.

GoGo squeeZ CMO Mark Anthony Edmonson shares the key insight that helped his brand expand its audience beyond its traditional target.

Despite their dependence on Nielsen, programmers love complaining about the TV ratings titan. But Paramount Global recently went beyond griping when it announced its contract with Nielsen had lapsed.

Blockgraph is officially hopping on the self-service CTV platform bandwagon. On Thursday, the TV identity resolution company announced a new self-serve product, aptly called Blockgraph OnDemand.

During a Covid-induced two-day binge watch of a recent streaming hit, advertisers consistently failed to serve the right ad. Where’s the accountability?

On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. The deal was first rumored in July.

HUMAN plans to build a deterministic ID from its tracking of more than 20 trillion digital signals per week across 3 billion devices, which will aid attribution for ecommerce.

Meta is testing several new generative AI tools, including one that can animate static images and turn them into full-blown video ads.

By applying Adelaide’s Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s self-serve platform.

AdStorm launched an ad buying platform in August to let just about anyone put their own money behind real political TV ad campaigns.

TikTok announced this week that it would allow search advertising to be targeted by keyword. Plus, streaming ad supply now outpaces demand.

The US v. Google antitrust trial is over, but nobody’s done with the drama. Plus, Charter just struck a deal with NBCUniversal.

Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by Google Search.

With its focus on scale and its homegrown programmatic buying platform, Revry, an LGBTQ+ owned-and-operated streaming service, is in a better position to compete for minority-owned media.

How, exactly, do campaigns know what issues to focus on? Companies like contextual ad platform GumGum are trying to help political buyers answer that question.

Winners and losers are emerging from the streaming melee. (Or at least the winenrs are.) Plus, CNN will begin testing metered content.

Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls.

Welcome to Week Three of the US vs. Google ad tech antitrust trial. Plus, ews publishers are turning to WhatsApp for traffic.

Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new product to centralize different quality assurance checks and creative ad tech partners.

While CTV has emerged as a powerful and unique advertising medium, venue-based DOOH streaming is distinct and requires its own marketplace to fully realize its potential.

On Wednesday, Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand.

While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting.

Why streaming TV might adopt the cloud-usage model for content; MAGNA projects strongest ad market in two decades; and “go woke, go broke” gets proven wrong, again.

Adopting standards and interoperable IDs can benefit the entire ecosystem, enabling solutions that can help solve for omnichannel ROI and more effective tracking of ads across platforms.

TV and video measurement provider iSpot is fielding a lot of election season concerns from buyers as political ad spend increases in the weeks leading up to the 2024 presidential election.