If It Was Real, It Wouldn’t Be Artificial; Amazon’s Google Ads
Google’s AI search tools are creating a paradox; Amazon pulled its Google ad budgets; and now’s a great time for indie commerce ad tech startups.
Topic
Commerce
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A Hive Of Activity; The Dogs Are Back In Town
Amazon acquires AI-equipped wearable manufacturer Bee; the UK’s CMA shares competition guidelines for Google and Apple; and AI models may be learning from each other in unexpected, potentially harmful, ways.
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Seedtag’s New CEO Brian Gleason Says Contextual Will Be Bigger Than Retail Media
Brian Gleason joined contextual ad platform Seedtag as CEO earlier this month after a stint as CRO and president of retail media at Criteo.
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Prime Day Grows Up
This year’s Amazon Prime Day event stood out in a couple important ways. One is the blasé results of Prime Day; the other is the guerilla pricing tactics adopted by brands and merchants that sell on Amazon and elsewhere across the web.
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Nextdoor’s Next Step; Sports Surge Drives Upfronts
Nextdoor isn’t ruling out AI data licensing, but it has concerns; NBCU touts sports and streaming as drivers of its record Upfronts; and Scholastic follows kids and parents to YouTube.
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Owning Ad Targeting Is Paying Off For Hearst
Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting solution, last year.
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Comic: Attribution Meltdown
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
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Amazon Pays Up For Old Media; Begun, The Browser Wars Have
Amazon locked in two more publishers for its AI shopping engine; AI companies are working on web browsers now; and platforms have a hard time telling AI from reality.
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From Prime Day To Peak Season: Why Creative Is Your Holiday Retail Media Advantage
With Amazon Prime Day in full force, marketers are navigating one of the biggest retail events of the summer. But this Prime Day isn’t just a moment to drive sales; it’s a critical opportunity to test and learn.
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Don’t Trust The AI Salesman; The Upfront Slowdown
AI Overviews makes dodgy product recommendations because it scrapes marketing copy; discrepancies in TV ratings hamper upfronts negotiations; and why mar tech companies are building software fortresses.
Must Read
Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.
Why Big Brand Price Increases Will Flatten Ad Budgets
Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.
The IAB Tech Lab Isn’t Pulling Any Punches In The Fight Against AI Scraping
IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”
Here’s Who’s Testifying During The Remedy Phase Of Google’s Ad Tech Antitrust Trial
Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!
MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz
What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.
Investors Sour On Programmatic After The Trade Desk Fumbles A Question About Amazon
When The Trade Desk sneezes, ad tech catches a cold.