“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. This time last year, there were reports that “original sharing” on Facebook was in decline. A year later, and Facebook has released Stories – a video-sharing feature […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Laura Gaffney, vice president of global publisher and business development at Prohaska Consulting. When the fit is right, the relationship between publisher and ad tech developer can create a powerful synergy. The benefits are […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Romain Job, US general manager at Smart AdServer. Every day brings new stories of ad fraud. In a market that is increasingly programmatic, it has become very easy and profitable to build machines to […]
Most of the 2 million couples who get married each year in the United States visit XO Group’s The Knot website when planning their big event. So how does a company that’s already cornered the wedding-planning market grow? XO Group wants to move from inspiring brides to helping them coordinate their weddings. It hopes to […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Martellotti, co-founder at Wholetone Media. The way people understand the programmatic opportunity in the publishing business is beginning to change. Publishers used to hire sales leaders who understood the language of programmatic and […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of monetization at SintecMedia. Facebook’s recent announcement that it will bring demand from its Audience Network to header bidding through partners like Amazon and Sonobi has been touted as good […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president of global automated monetization at The Weather Co., an IBM business. Imagine if today was your first day at your first job in digital media sales. You have no experience, […]
PopSugar’s young female readers are turning into young female viewers. What started out a decade ago as a celebrity news site has used its foothold to expand into a dozen verticals, including food, fitness and moms. And PopSugar increasingly tells its stories via video. PopSugar Fitness is the standout, with more than 1 million followers […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ashley Swartz, co-founder and CEO of Furious Corp. Despite being the fastest-growing advertising medium, digital video remains a seriously difficult business for premium publishers. The costs of producing premium content remain high, it’s a […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. Just as buyers are now grasping how header bidding impacts their programmatic buying approach, publishers have already moved on to the next big thing: server-side […]
