Earlier this month, when Google decided to combine its paid Product Listing Ads and its “free” shopping-related results into a single paid format, digital marketer IgnitionOne was one of the first ad tech firms to say it would immediately integrate the new Google Shopping results into its own remarketing channels. We spoke with IgnitionOne CEO […]
Microsoft is preparing to woo digital marketers and agencies with a set of new ad units tied to the release of the Windows 8 OS next month. Rik van der Kooi, corporate VP of the Microsoft Advertising Business Group, tells AdExchanger the new formats — Microsoft prefers to call them “experiences” — will be released […]
This is another point-of-view of the agenda for Thursday’s Human Centered Automation conference. Designed by SMITHRAIS NYC – like all of AdExchanger.
Last week, IBM announced the next step for an integrated software-as-a-service (SaaS) offering which formally combines the recent acquisitions of Unica, Coremetrics, DemandTec and Tea Leaf. It’s called IBM Marketing Center. So – Google has DoubleClick Digital Marketing platform and Adobe has its Digital Marketing Suite …and IBM has its Marketing Center as enterprise solutions […]
By all accounts, real-time bidding is quickly overtaking the remnant inventory business once controlled by display ad networks – next stop, the guaranteed display business. Concurrently, “native advertising” popularized by Facebook’s news feed advertisements, has bubbled up. But, as Magna’s Brian Monhan told AdExchanger back in June, we’re not necessarily talking about something new since […]
Retargeting specialist Criteo has an agreement to exclusively provide “personalized” display advertising across Yahoo Japan’s inventory. This the first time a third party entity has been given access to Yahoo Japan’s ad system. Last week, the 16-year-old Yahoo Japan, which was created as a joint venture between Yahoo and Japanese investment firm Softbank, posted a […]
Last week, New York Magazine expanded its fashion blog, The Cut, into a full-fledged site. The question of how to use the web as both an extension of an existing print brand and an independent, revenue-generating entity has plagued most properties. While Publishers Information Bureau figures for April-June 2012 shows NY Mag’s ad pages down […]
When online video first started catching fire with viewers and advertisers, a number of companies were vying for something of a “new TV” experience. Most have fallen short. But as users get more acclimated to viewing all screens equally, video startups have a greater chance than ever before of creating a scalable business with web-based […]
Another year of the Inc 500/5000 list brings more insight into ad tech revenues. (See last year’s AdExchanger Inc. 500 review.) Though the numbers are not audited, the companies involved had to spill the beans and say how much money they made in 2011 and years prior. Let’s review the results…
Retailers, trucks, delivery – digital ads! It follows, doesn’t it? Give this a go… As retailers see their margins depleted and ecommerce competitors grow like weeds, some in the brick-y retailer world see the faster delivery of products as a way to differentiate and maintain there brick-and-mortar edge. They’re in the neighborhood, so why not […]
