Spongecell Revenue Triples, Adroll Sees $12.4 Million In 2011 According To Inc.

Another year of the Inc 500/5000 list brings more insight into ad tech revenues. (See last year’s AdExchanger Inc. 500 review.)

Though the numbers are not audited, the companies involved had to spill the beans and say how much money they made in 2011 and years prior.

Let’s review the results…

Another important caveat here is that a lot of these self-reported dollar amounts are media dollars.

So, when you scrape away the client’s spend that gets used in exchanges and on publisher properties, for example, what’s the net revenue?  It’s not clear.

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