The Cut

In order to gain access to performance advertising budgets (and prove out the power of publisher first-party data), Vox Media is relaunching Group Nine’s G9 Direct performance marketing solution under the new name VM Connect. The relaunch is also a milestone in Vox Media’s integration of Group Nine’s digital properties and tech stack following its […]

Last week, New York Magazine expanded its fashion blog, The Cut, into a full-fledged site. The question of how to use the web as both an extension of an existing print brand and an independent, revenue-generating entity has plagued most properties. While Publishers Information Bureau figures for April-June 2012 shows NY Mag’s ad pages down […]