The flurry of marketing tools that LinkedIn rolled out last year is paying off for its ad business, said CEO Jeff Weiner during the company’s Q2 earnings call. Its Marketing Solutions business grew 32% in the second quarter to $140 million. With 52% of all traffic to LinkedIn coming from mobile, the platform saw a […]
Fuisz Media, a company that creates interactive video ads for brands like Nike, Dell and Victoria’s Secret, has raised $10 million in a Series A round led by Evolution Media Partners. Ross Levinsohn, who served as interim CEO of Yahoo and president of Fox Interactive, and Ian Doody, principal at Evolution Media Capital, have joined […]
WPP-owned Kantar Media revealed Tuesday its strategic investment in digital media intelligence firm BIScience. The terms of the deal were not disclosed, but Kantar and WPP clients will have access to BIScience’s platform, AdClarity, which lets advertisers run competitive benchmarking across 500,000 unique publishers and mobile apps to identify high-performing traffic sources. “Our footprint as […]
Nielsen’s acquisition in March of data-management platform and exchange eXelate is already proving its value, the measurement company said during its Q2 earnings call Tuesday. EXelate is part of Nielsen’s marketing effectiveness suite and has been instrumental in securing client buy-in of marketing analytics. Recent wins include Walmart and major consumer packaged-goods companies, said Nielsen CEO Mitch Barns. “An increasingly programmatic […]
AnyClip Media, which helps studios like Universal Studios and Warner Brothers distribute video content, has raised $21 million to beef up its product road map. AnyClip will also hire about 100 people globally this year to support growth in Europe and Asia. It also intends to examine non-organic growth opportunities for companies that fit its […]
The volume and scope of ad tech/marketing tech M&A activity in 2015 shows investors want in on marketing stacks with scalable infrastructure that can support programmatic growth and increased automation of marketing functions, says a duo of investment firms. Such were the findings in reports from The Jordan, Edmiston Group (JEGI) and Petsky Prunier. The […]
Updated with comments from CEO Bill Wise. Continuing the trend of private equity investment in ad tech, Vista Equity Partners revealed Monday it had acquired a majority stake in Mediaocean, a company most commonly known for automating trafficking and billing software for ad agencies. The deal values Mediaocean at about $720 million, the company confirmed. Mediaocean was the result of […]
Change or die. The smart brands acknowledge this. It’s one of the reasons why ad tech cabanas and beach houses have taken over the sandbars surrounding the Cannes Lions festival, and why ad tech yachts almost exclusively line the port. “It’s important to us to understand what will change in the future and what will […]
Commerce-focused publisher Purch has raised a big $135 million round, money it aims to spend on potential media acquisitions outside its established B2C and B2B tech verticals. Some of the money will also support an ad tech expansion, including heightened analytics capabilities. “Investors don’t like money in the bank,” said CEO Greg Mason. “We want to […]
ISpot.tv, which helps advertisers gauge the cross-channel impact of their national TV ads, revealed Tuesday it raised $21.9 million in Series B funding from Insight Venture Partners, bringing its total funding to $27.5 million. The Seattle-based company, which has more than 60 employees and 150 customers including P&G and Holiday Inn, will invest this latest […]
