Demand For Data Management Drives Marketing And Ad Tech M&A In 2015's First Half
The volume and scope of ad tech/marketing tech M&A activity in 2015 shows investors want in on marketing stacks with scalable infrastructure that can support programmatic growth and increased automation of marketing functions, says a duo of investment firms. Such were the findings in reports from The Jordan, Edmiston Group (JEGI) and Petsky Prunier. The […]
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