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»ROI and measurement

Ecom Startups Purple And MVMT Take The Drudgery Out Of Cross-Channel Data Wrangling

The paid ads folks at mattress brand Purple and online watch retailer MVMT spend their days obsessing about measurement – and stressing over data silos. Budgets are lean, and they’re under pressure to tie spend to success. A six-person team at Purple manages paid advertising across more than 15 channels. But combining, analyzing, comparing and activating... Continue reading »

by Allison Schiff // January 23rd, 2018 //
»
Moving Beyond The Same Old Metrics For Mobile Video

Traditional video metrics aren’t really cutting it for advertisers, especially on mobile. Moat is making the attempt with its Video Score metric released in late November. Predicated on the notion that not every viewable impression is created equal, the metric aims to help properly measure digital video exposures across platforms by looking at how much... Continue reading »

by Allison Schiff // December 6th, 2016 //
»
Demand For Data Management Drives Marketing And Ad Tech M&A In 2015's First Half

The volume and scope of ad tech/marketing tech M&A activity in 2015 shows investors want in on marketing stacks with scalable infrastructure that can support programmatic growth and increased automation of marketing functions, says a duo of investment firms. Such were the findings in reports from The Jordan, Edmiston Group (JEGI) and Petsky Prunier. The... Continue reading »

by Liz Rowley // July 6th, 2015 //
»
 

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