As an industry, data-driven marketing drives $156 billion in revenues and contributes 675,000 jobs to the US economy alone. These figures, published and heralded onstage to thousands of marketers this morning by Direct Marketing Association president and CEO Linda Woolley, were part of a 100-page Data-Driven Marketing Economy report distributed today at the DMA 2013 […]
Facebook engineering director Andrew Bosworth informed marketers that “mobile is the ultimate branding device” and that “brands are more important than ever before” as he kicked off day two of the Dmexco conference today in Germany. In his opening keynote, Bosworth drew a comparison between 19th-century travelers, who had very little information about the places […]
Gigya, a SaaS-based platform connecting brands to permission-based consumer identity and behavior data, has raised $25 million in funding led by Greenspring Associates, bringing its investment total to $70 million, the company said. Before the latest round, Gigya had raised $45 million to date from a number of investors since its founding in 2006, including […]
This year’s Dmexco conference in Cologne, Germany, has drawn roughly 26,000 attendees, vendors and other visitors. Yesterday they streamed into the standing-room-only Congress Hall to listen to a panel with Criteo President Greg Coleman, Aegis Media Americas CEO Nigel Morris and Google’s managing director of media platforms for northern and central Europe, Damian Lawlor. Rounding […]
Four years ago, consumer beauty and cosmetics company L’Oréal did not have a chief marketing officer. When Marc Speichert joined the company, it became overwhelmingly apparent how much decentralization existed across the company’s four divisions and 20-plus brands, a challenge for any global enterprise. “I think CMOs need to be agents of digitalization in an […]
Marketers should broaden their view of the price-sensitivity spectrum or risk missing out on valuable consumer behaviors that impact their media buys, one study suggests. According to “Using Advertising to Engage the Price Sensitive Consumer,” a report published by dunnhumby, brands could be making a mistake by failing to dig deeper when it comes to […]
Rockfish has added 100 staffers since its acquisition by WPP Digital in 2011, expanding from its anchor office in Arkansas to Chicago, Austin and Atlanta. Now the agency is in the midst of constructing a digital CRM practice. Citing growing client demand for CRM-related services, Rockfish’s SVP & Chief Strategy Officer Dawn Maire noted a […]
Greater usability, product “stickiness” and the newly acquired ExactTarget propelled Salesforce.com into a strong second quarter, according to analysts. Salesforce.com posted $957 million in revenues, a 31% increase compared to last year. The San Francisco-based company projects its revenues will top $4 billion for the 2014 fiscal year and is on track to hit a […]
Twitter has opened up Lead Generation cards to all advertisers after a limited release earlier this May. Twitter appears to be after direct-response advertising. Writing in a blog post, Twitter product manager Tarun Jain described the Lead Gen cards as “a streamlined tool to help advertisers find and connect off-Twitter with users interested in their message.” […]
After announcing that he had been appointed to an intelligence review panel, Peter Swire, co-chair of the Tracking Protection Working Group (TPWG), which is tasked with creating a universal standard for the “Do Not Track” browser feature, has resigned from the TPWG. A seasoned negotiator, Swire was brought in last November to salvage the DNT […]
