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»socialcode

Twitter Rolls Out Lead Gen Cards To The Marketing Masses

Twitter has opened up Lead Generation cards to all advertisers after a limited release earlier this May. Twitter appears to be after direct-response advertising. Writing in a blog post, Twitter product manager Tarun Jain described the Lead Gen cards as “a streamlined tool to help advertisers find and connect off-Twitter with users interested in their message.”... Continue reading »
by Kelly Liyakasa // August 29th, 2013 //
»
Market Research Goes Social

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Laura O’Shaughnessy, CEO of SocialCode. Today’s social advertising campaigns and branded social communities reach tens of thousands, even millions of people. Brands now benefit from cultivated communities that act on special... Continue reading »
by AdExchanger // November 30th, 2012 //
»
Perfect Your Facebook Ad Strategy This Holiday Season

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Laura O'Shaughnessy, CEO of SocialCode. This holiday season, analysts expect sales growth to come in a percentage point lower than the previous two years at 4.1% (National Retail Federation).... Continue reading »
by AdExchanger // October 23rd, 2012 //
»
WaPo's SocialCode Thinking Beyond The 'Like' Says CEO O'Shaughnessy

Media companies aren't what they used to be as distinct technology companies and agencies may percolate within. Think Hearst/iCrossing, Gannett and its cadre of digital tools and services, The New York Times, Conde Nast - and Washington Post Company and SocialCode. As CEO Laura O'Shaughnessy tells it, SocialCode is "the biggest player in the paid... Continue reading »
by John Ebbert // August 3rd, 2012 //
»

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