Connected TV measurement is so messy that I was invited to perform a stand-up comedy set about it at the Cynopsis Measurement and Data conference in New York City.
Netflix is serious about getting rid of account sharing. But the backlash from subscribers might be more than Netflix bargained for.
In honor of National Streaming Day – an informal holiday cooked up by Roku in 2014 that takes place every May 20 – several streaming services celebrated by slashing the price of their subscriptions.
Host-read ads are a staple of podcasting, but they have a different – and compelling – flavor when converted into video form for podcasts that also have a video component.
Pluto’s on-demand streaming is rife with ad repetition and poorly timed ad breaks, whereas the FAST ad experience felt much cleaner – and much less annoying.
Just days after Nielsen won back accreditation for its panel-based national ratings, it stuck its nose in the air and declared its disapproval of the joint industry committee’s new video currency standards, which favor big data over panels.
Netflix flubbed its second-ever livestream, and blames it on a bug. But the fail raises a critical question about where Netflix belongs in the streaming wars.
The goal of the TV joint industry committee (JIC) is pretty clear. But another debate is surfacing in the space: Is the JIC really a JIC?
Tubi’s ad load felt fair, considering it’s free. But some of the streamer’s ad placements felt jarring relative to the content and, at times, the other ads in the pod.
Now that YouTube is barreling into the CTV space, legacy programmers are putting their collective foot down about what counts as premium content.
