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»premium video

No Mention Of Musk At Twitter’s NewFronts Amid ‘Premium Content’ Pitch

If you were at the Twitter NewFronts presentation on Wednesday evening in New York City and played a drinking game that required you to take a sip every time a Twitter executive said “Elon” or “Musk” … then you would have been stone-cold sober by the end of it. JP Maheu, Twitter’s long-time VP of… Continue reading »
by Allison Schiff // May 5th, 2022 //
»
Neeva Bets Peeps Will Pay For Search; The CDP Space Keeps Getting Hotter

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Neeva Have I Eeva Paid To Search  The search engine startup Neeva launched its $5 per-month tier on Wednesday, Fast Company reports.  It’s small news – Neeva has some hundreds of thousands of users – but it’s an important marker because at least someone’s… Continue reading »
by AdExchanger // January 13th, 2022 //
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Shift To Streaming Drove Premium Video CPM Pricing Up

It’s no surprise that premium video — commercially produced, long-form episodic video — commands much higher premiums than standard digital video, but recent research from Standard Media Index (SMI) showed just how much. SMI found that average premium video CPMs were nearly two times higher at 192% of the total digital video market, and accounted… Continue reading »
by Tony Rifilato // April 8th, 2021 //
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With Prebid At The Foundation, Industry Collaboration Is Key To Unlock The Future Of CTV

This article is sponsored by Xandr. In about a year, more than 56 million US households will be cord cutters or cord nevers, making CTV and OTT a must-have medium for advertisers to tell their stories at scale. Coupling this with programmatic’s ease of transacting and flexibility, CTV and OTT programmatic ad spend is on… Continue reading »
by AdExchanger Content Studio // December 1st, 2020 //
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