Addressable TV advertising promises to deliver unique ads on a household-by-household or even individualized basis. The problem, however, is that the Nielsen ratings currency off which linear TV is transacted, isn’t designed to accommodate all that variability. And not being able to use the Nielsen rating on addressable ads keeps a lot of advertisers from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AOC On Ads That didn’t take long. Just two days after candidate Biden became President-elect Biden, tensions among Dem factions have already spilled out into the open. Some centrist Democrats have blamed their left-leaning colleagues for surprise losses in the party’s House majority. New […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney Minus The Walt Disney Co. faces a moment of truth next week with the first anniversary of its launch of Disney Plus, The Information reports. This is when Verizon customers who signed up for the service through a one-year free promotion have to […]
Baseball legend Yogi Berra once famously said, “It’s tough to make predictions, especially about the future.” Berra wasn’t referring to the 2020 presidential election, of course, but the quote is apt when it comes to polling data in the days and weeks leading to Election Day, which, according to most reports, were way off base and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Election Forecasting The absolute biggest question on everyone’s mind during the lead-up to the 2020 presidential election: How will media change? OK, maybe not the biggest. Regardless of who wins, expect regulatory consequences, Lucinda Southern writes as part of an Adweek staff roundup predicting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lies And The Lying Liars Facebook and Twitter had their work cut out last night reining in President Trump’s wild claims – namely the false assertion that the election is being stolen from him. Trump posted this lie on both Twitter and Facebook. Twitter […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Reservations Donald Trump’s reelection campaign spent big money to book prime real estate on YouTube by grabbing the masthead in the days leading up to Nov. 3. But now that sort of real estate domination will no longer be an option. Google said […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump Gets A Pass The Trump administration is reportedly getting the friends and family deal over at Facebook when it comes to the platform’s misinformation rules – which don’t seem to apply to prominent Trump associates and conservative groups, according to The Washington Post. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP Bouncing Back? Advertising giant WPP is showing signs of recovery in Q3 after clients cut spending in the midst of the COVID-19 pandemic, according to The Wall Street Journal. WPP reported $3.84 billion in sales in the third quarter, beating expectations, according to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Risky Business Publishers got pummelled by the pandemic, and advertisers nervous about brand safety (and their overzealous blocklists) were at least partly to blame. With that in mind, the IAB Tech Lab accelerated the rollout of its Content Taxonomy 2.2 this week to help […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unified Criteo and The Trade Desk might be competitors by day, but the future of identity, privacy and the open internet calls for collaboration. The day after TTD partnered with LiveRamp on the Unified ID 2.0 initiative, Criteo said that it too will lend […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook’s Game Plan Facebook’s new video game streaming service, launched this week, is part of a big push to sell more ads. Facebook selling more ads? Who woulda thunk it. The service, which allows games to be played from the cloud and streamed directly to a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Upfront Tax Advertisers might be holding out on their TV commits, but that delay will likely cost them, according to Tim Peterson of Digiday. Because of the pandemic, TV advertisers are clamoring to buy based on a calendar year rather than the traditional upfront calendar, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iHeartProgrammatic IHeartMedia will acquire Voxnest, an audio tech company that provides podcast analytics and programmatic advertising tools for publishers. The deal, Business Insider writes, is in service of iHeartMedia’s ongoing push into podcasting and will help the audio giant fill ad inventory that isn’t being sold […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPG’s Roth To Step Down IPG honcho Michael Roth will step down from his CEO position at the end of the year, to be replaced by current COO Philippe Krakowsky. Roth will become executive chairman of the board. According to The New York Times, Krakowsky […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Quibi Bites The Dust Quibi will shut down its service a mere six months after launch, becoming one of the first – and most spectacular – casualties in the video streaming wars. It is a remarkable flameout for a company that had raised $1.75 billion before […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do The Streaming Shuffle Another day, another streaming reorg. Just days after Disney announced a major reorganization centered on streaming, ViacomCBS is shaking up its business with a focus on digital. The biggest change, The Verge reports, comes with the promotion of Tom Ryan, head of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Done Deal SiriusXM completed its $300 million purchase of Stitcher on Monday, its latest move to build the satellite radio company into a podcasting empire. The Stitcher app gives listeners access to podcasts from the likes of Freakonomics Radio, the Oprah Winfrey Network and Conan O’Brien […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying The Piper Robert Smith, CEO of Vista Equity Partners, agreed on a $139 million settlement with the Department of Justice due to his role in a tax evasion scheme involving the use of undeclared offshore accounts. According to Axios, Smith’s admission of guilt has left […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DAR She Blows Nielsen’s Digital Ad Ratings and Total Ad Ratings products can now measure YouTube and YouTube TV inventory when streamed through connected TV platforms. As MediaPost points out, Nielsen’s two ad ratings solutions can already measure YouTube and YouTube TV inventory on PCs, laptops […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safety Dance Brand safety is proving a significant hurdle to TikTok’s growth as the company seeks to calm the nerves of advertisers who are drawn to its massive audience of young people, but fretful about objectionable content. “This is the number one conversation we have […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Anti Anti-Vaxxers Today in Facebook ad ban news: Facebook will bar ads that discourage users from getting vaccinated, the company said Tuesday. The move is part of a larger new flu vaccine information campaign launching on Facebook. The social media giant will still allow ads that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What We Talk About When We Talk About Breakups We’ve all speculated about what a Google breakup might look like. A divestment of its display ads business? Shearing off YouTube? Maybe – or it could be farewell for Google’s browser. According to three anonymous sources who spoke […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Show Me The Money The good news is that advertising is picking back up. The bad news (or good, depending on who you are) is that so are agency reviews. Mitchell Caplan of the consulting firm Flock Associates told Business Insider that he anticipates more agency […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Data Do It Or Data Don’t? Smart TV manufacturer Vizio is suing MediaMath for no less than $900,000 in unpaid bills, Digiday reports. Vizio wants an audit of MediaMath’s gross revenue to figure out how much the specific sum actually is. The suit claims that MediaMath […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hola, Jellyfish Indie agency Jellyfish expanded its tentacles in Latin America on Wednesday with the acquisitions of digital media companies Reamp and San Pancho. This marks the latest move by Jellyfish to grow into a global network. The price tags weren’t disclosed, but Jellyfish’s workforce grew […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Being Human White Ops is now the company formerly known as White Ops. The traffic verification provider is changing its name due to the “toxic association of good and bad with color and race,” wrote CEO Tamer Hassan in a blog post. Hassan said in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Break Breaking off Instagram and WhatsApp from Facebook would cost the social media giant billions of dollars, ruin users’ experience and erode security, the company argued in a document prepared by Facebook lawyers. With the House Antitrust Subcommittee expected to unveil the findings of its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stock Market FOMO For Fubo The revolution will not be televised – but it might just be livestreamed. The sports-focused streaming services FuboTV, which merged with Facebank Group in early 2020, filed for a public offering on the New York Stock Exchange, reports Fast Company. According to […]
