AUTHOR ARCHIVE FOR:

Zach Rodgers

Zach Rodgers

Executive Editor

Zach runs AdExchanger’s editorial operations and supports programming strategy for AdExchanger’s Programmatic IO and Industry Preview events. Under his leadership the publication was recognized with a Jesse H. Neal Award in the category of “Best Media Brand” in 2016 and two regional Azbee Awards for “Best Technical Article” in 2017. He was previously Managing Editor at ClickZ, and his work has been published in The Guardian, Mashable and elsewhere.​ He is the host of AdExchanger Talks, a podcast featuring key leaders in the media, marketing and advertising technology arena. He frequently moderates at industry events. ​

Articles By Zach

  • Agencies

    AKQA's Media Group Prepares For Life With Xaxis

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    As AKQA’s media team stares into the maw of WPP and its Xaxis audience buying unit, what does it see there? Scott Symonds, Managing Director of AKQA Media, is certainly aware of Xaxis’s reputation as the most controlling of the holding company trading desks – an entity that has been known to force its solution […]

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  • Data

    Havas Ownership But A Memory, AdNetik Rebrands As Digilant

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    In a move partly intended to play down its history as a unit of Havas, independent trading desk AdNetik has rebranded itself as Digilant. Simultaneously the company has rolled out two products: AIM Audience Index and AIM Brand Network. The former is a lookalike finder for audience buying, ranking users by “positive and negative relevancy” […]

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  • Ad Exchange News

    Diageo Taps Data For Rapid, Cross-Platform Learning

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    Global distiller Diageo is known for marketing innovation on behalf of brands like Smirnoff, Tanqueray, Johnnie Walker, and Guinness.  In its quest to drive consumer engagement, the company has set up a program to rapidly iterate across digital platforms, including smartphones, tablets, and Facebook. Part of its approach involves standardization of data collection among agencies […]

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  • Advertiser

    GroupM: Programmatic Surges in UK, As Facebook Ad Growth Slows

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    The U.K. is rapidly catching up to the U.S. in programmatic media, with DSPs servicing about 30 percent of GroupM’s display ad spend this year compared with 20 percent in 2011. WPP’s global media arm issued its measured ad spending report for the country this week (press release), and while the overall picture is stagnant, […]

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  • Online Advertising

    Nielsen Q&A: Vizu Buy Lets Our Clients Real-Time Optimize for Branding Goals

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    The search for a better understanding of a digital ad’s effectiveness remains hot. And with today’s purchase of Vizu, announced this morning, Nielsen says its clients will be able to measure their online branding campaigns in something like real-time. Not only that, Nielsen says it wants to help them optimize their audience buying efforts by […]

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  • Social Media

    Agencies Upbeat on Tying Facebook to Cross-Channel Ads

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    Facebook has lately hinted at a more open approach to its ad platforms, and agencies are buoyant about the prospect of managing their Facebook buys alongside display, search, and other channels. But it’s early days. The Facebook Exchange is evidence of this open attitude, as is the porting of Facebook ad buys onto Zynga’s owned […]

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  • Mobile

    Ads For Apps: Unbundle The SDK

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    “Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Julie Preis is SVP of product management at Mocean Mobile. If you are a developer working on a new mobile app, you have two types of software development kits (SDKs) available to you for connecting to ad buyers: bundled and unbundled. […]

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  • Data

    2012 M&A Buzz Favors Big Data, Point-of-Sale

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    M&A activity in the media and marketing sectors jumped 52 percent in the first half of the year, led by “smaller, complimentary acquisitions.” So says investment banker Jordan Edmiston Group Inc., which tracks deal activity in the space. Among the high-profile acquisitions were those of social CRM platforms Vitrue and Buddy Media, by Oracle and […]

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  • Creative

    Cannes Postscript: Marketing At The Crossroads Of Data And Creativity

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    The ad sector’s creative apparatus has a good deal of work cut out before it wraps its head around data to the extent media and digital agencies have. But to hear some tell it, analytics – or “insights” as many prefer – has begun to permeate campaign ideation. In Cannes last week, AdExchanger talked with […]

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  • Data

    Microsoft's Rik Van Der Kooi On 'Do Not Track,' Facebook And Atlas

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    Rik van der Kooi is Microsoft’s corporate VP, advertiser and publisher solutions. In an interview with AdExchanger last week at the Cannes Lions ad fest, he opens up on a range of topics, including Microsoft’s relationship with Facebook, its display strategy, and the industry blow-up over its controversial stance on Do-Not-Track. How is Cannes treating […]

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