AdExchanger
Articles By AdExchanger
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NBCU Consolidates 2028 Olympics Sales Channel; Ad Tech Market Stability In Question
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let The Games Begin? There are only nine years until the 2028 Summer Olympics in Los Angeles. Better start planning. NBCUniversal is, at least. NBCU, which has been producing Olympics broadcasts for 30 years, has a unique marketing twist in 2028. The International Olympic […]
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Disney's BAMTech Investment Was A Smart Move; Walmart Launches Subscription Box For Kids' Clothes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Best Of A BAM Lot BAMTech, recently rebranded as Disney Streaming Service, gets knocked because Disney took a $469 million writedown on its investment early this year after spending billions to acquire a controlling interest. Yet there’s a lot of upside there. “Everyone loves […]
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Data Regs Could Affect Brick And Mortars; Amazon Unveils Ad Supported Audio
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Smart Bricks US retailers are upgrading their in-store tech to keeping the most transactions in brick-and-mortar locations, and head off Amazon’s growth. Apps or facial-recognition tech help people breeze through checkout. Interactive mirrors recommend outfits. Beacons and Bluetooth ping promos to phones and connect […]
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OPINION: On TV & VideoThe Goldilocks Principle In TV Attribution: A Marketer’s Pursuit Of ‘Just Right’
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, senior vice president of video research and insights at Dentsu Aegis Network. As the timeless tale of “Goldilocks and the Three Bears” goes, the young girl tastes three different bowls of porridge […]
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Publicis Buys Epsilon; Google Sued Again
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Data Bucks Publicis Groupe will pay $4.4 billion to acquire Epsilon, the French holding company’s biggest-ever acquisition and the latest agency bid for first-party data. The transaction gives Publicis ownership over data on 250 million Epsilon customer profiles in the United States, as […]
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OPINION: The Sell SiderReality Check: Hard Work, Not Technology, Key To DTC
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Weaver, senior vice president of business growth and development at Al Jazeera Media Network. Innovation and disruption are lauded virtues in technology, but they present hard realities in the media business. Today’s publishers […]
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NYT Launches 'Privacy Project'; P&G's Pritchard Returns To Soapbox
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy On A Pedestal As consumer concerns about privacy increase, The New York Times launched “The Privacy Project,” which is investigating changing norms around privacy. One feature asked readers to “draw the line” for what data applications they would approve of from a social […]
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Google Maps Monetizes More; Facebook Adds Brand Safety Filters
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Treasure Map Google Maps is ramping up its revenue. Google has raised prices for businesses and other tech companies that license the Google Maps location infrastructure, Ad Age reports. On top of that, the platform has much more prominent in-app sponsorships available now and […]
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OPINION: The Sell SiderGoogle’s Move To First-Price Auctions Will Pressure Other DSPs To Compete
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Harry Kargman, founder and CEO at Kargo. Google announced last month that it would switch to a first-price auction in Google Ad Manager by the end of 2019. The move brings Google into parity […]
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Trade Groups Join Arms On Privacy Regulation; Disney's Dilemma
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Federal First The ANA, 4As, IAB and the Network Advertising Initiative have launched a national privacy law advocacy group. The trade coalition, called Privacy for America, is a direct response to the California Consumer Privacy Protection Act and other potential state regulations that target […]
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Ad Servers Plot To Scoop Up Sizmek's Business; PE Firm Acquires Gizmodo Media Group
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Chance To Serve The buy-side ad tech company Adform announced an investment on Monday by GRO Capital, a Danish private equity firm. The companies didn’t disclose the size of the new round, and Adform COO Oliver Whitten tells AdExchanger that talks with GRO […]
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OPINION: On TV & VideoProgrammatic Cable Can Unlock VOD Inventory, But We’re Not There Yet
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Maccaro, CEO at Beachfront. People who have spent their careers buying linear TV advertising are confronting a much different world. From direct-to-consumer streaming to cross-platform metrics, media buyers have new opportunities to garner […]
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Amazon Eats Into Google's Search Share; IBM Sells Marketing And Commerce Software
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search Wars 2 Amazon is eating into Google’s search market share. WPP, the world’s biggest ad buyer, spent $300 million on Amazon search ads last year, 75% of which came directly from clients’ Google search budgets, The Wall Street Journal reports. Omnicom said 20% […]
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OPINION: The Sell SiderHow Will Google’s Move To Restrict Third-Party Cookies Affect Publishers?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Eric Berry, CEO at TripleLift. There have been an increasing number of recent rumors that Google Chrome might block third-party cookies, or at least limit them to some degree, which would fundamentally change the programmatic ecosystem. […]
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Snap Tries Audience Network; Amazon Unlocks Primo Formats Previously Reserved For Its Own Products
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unsnapped Snap is launching an ad network that will allow it to distribute its ads on other apps and reach non-Snapchat users. The Snapchat Audience Network will allow app developers like Tinder and Houseparty to integrate an SDK that lets buyers advertising on Snap […]
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OPINION: On TV & VideoAs Outcome-Based Measurement Advances, Industry And Vendors Must Align
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). This upfront, the focus is on outcomes. As presentations continue, the role of outcome-based measurement – whether for attribution or […]
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NYT Derides Apple News+; Hulu Considers Ads For Binge Watchers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Last Resort Publishers have mixed reviews of Apple News+, the $9.99 monthly subscription bundle Apple unveiled last week. They have been burned in the past when they hopped aboard news platforms developed by tech giants. (Ahem, Facebook.) But, for some, Apple’s promise to distribute […]
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YouTube Lowers The Bar; Coors Goes DTC
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Engagement Above All YouTube’s leadership has knowingly let misinformation and toxic content run rampant on the platform to rake in higher engagement from viewers and sell more ads, a Bloomberg investigation revealed. Conversations with more than 20 former and current YouTube employees uncovered multiple […]
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Zuck Ready To Pay Pubs For Content; Alibaba Ad Growth Highlights Amazon's Opportunity
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Direct Deposit In a conversation with Axel Springer CEO Mathias Döpfner, Mark Zuckerberg suggested creating a dedicated Facebook news tab and paying publishers directly to publish there. Watch the video. It’s not the first time Facebook has floated launching a dedicated feed for news […]
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OPINION: On TV & VideoWhy Wouldn’t Netflix Launch An Ad-Supported Business?
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mark Zagorski, CEO at Telaria. The question of whether Netflix will introduce an ad-supported business should not be will-they-or-won’t-they, but rather when and how. Those bullish on Netflix’s strategy of flooding screens with an […]
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Hulu Pares Back Its Ad Load; Amazon Plans Ad-Supported News App For Fire TV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lightening The Load Hulu is working with partners to limit commercial pods to 90 seconds, almost halving its partner-controlled inventory by eliminating ad pods that last between 180 and 240 seconds. But that, admits Hulu head of ad sales Peter Naylor, made for an […]
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Conflicting Truths About Auction Duplication
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ben Epstein, engagement manager at Jounce Media. Auction duplication is the new normal, and it is getting worse, not better. A common publisher ad serving setup might look like this: Exchanges A, B, […]
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Disney Pulls Out Of The NewFronts; Twitter Teams Up With SambaTV To Measure Tune-In
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The House Of Mouse One week after Disney closed its $71.3 billion acquisition of 21st Century Fox, the entertainment giant announced its first ever combined upfront presentation in May. That means Disney won’t be participating in the IAB-backed NewFronts, the digital content version of […]
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A+E Seeks DTC Dollars; For Martin Sorrell, 'Digital' Buzzword Still Has Magic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work A+E is taking a two-pronged approach with its new TV measurement products. A campaign reporting feature called P1 is meant to onboard smaller businesses and direct-to-consumer startups, which hunger for attribution data and want to test TV with relatively low […]
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First-Party Data Matching Comes To Roku; How Marketers Feel About Their Data Prowess
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down With OTT? Adobe has partnered with Roku to match its clients’ first-party data with Roku’s own user data for programmatic campaigns on the OTT platform. It is the first time the company has made its first-party data accessible to a DSP, though expect […]
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Google, Facebook Dabble In Interoperability; AT&T Pitching Xandr To DirecTV Carriage Partners
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hello Walls A series of quiet changes to Google and Facebook’s code in the past month show the two major walled gardens cooperating in unprecedented ways. Facebook has started firing Google AdWords pixels for retargeting on the news feed, as Zach Edwards, founder of […]
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OPINION: On TV & VideoBe Wary Of Walls When It Comes To Connected TV Measurement
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Julian Baring, general manager, North America, at Adform. All eyes in advertising right now are on over-the-top (OTT) and other connected TV experiences, and for good reason. Consumers have spoken. This is how they […]
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Samsung Dismisses US Marketing Team; Duopoly Still Gaining Share
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Samsung’s Sneaker Party Samsung laid off several people in its marketing group for inappropriate dealings with media partners and agencies. While the practice of wining and dining clients is a long established part of doing business in adland, it can become a conflict of […]
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OPINION: The Sell SiderIs Ad Tech Consolidation Killing Programmatic?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Rotem Shaul, CEO at Primis. Programmatic advertising has grown by hundreds of percentage points, and as the industry has matured, market consolidation has commenced. Many vendors are too small and cannot compete with the […]
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The Implications Of Streaming Subscription Fatigue; Amazon Tries Mobile Video Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Streams Do Come True Streaming subscription fatigue may be setting in. That means marketing costs to acquire and retain new subscribers will go up and advertising models will remain under pressure. “Media companies and content owners … should not only continue to strengthen their […]