AdExchanger
Articles By AdExchanger
-
Brand.net Acquisition To Help Brands Speak Locally Says Valassis CTO Parkinson
Last Thursday, media and marketing company Valassis announced the acquisition of online ad network Brand.net. Terms were not announced but the acquisition was believed to be under $50 million. Valassis said in a release that the deal “enhanced” its digital display offering and will become part of the Valassis Audience Network – a “network of […]
-
CMO And CIO Uniting As Service Partners Find Their Role Says IBM's Yuchun Lee
Last week, IBM released the results of its “State of Marketing 2012″ (on Slideshare) survey. The results dovetail with IBM’s own technology plans as it relates to marketing and media as the press release revealed: “The new survey of the marketing industry finds that chief marketing officers (CMO) and chief information officers (CIO) must join […]
-
Booted From The Facebook Exchange; Levinsohn Wants Ads; War On Showrooming
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Exchange Boot? All Things D’s Peter Kafka bubbles up news that two of the early DSP/retargeter entrants to the Facebook Exchange may have been shown the door. He admits, “Who got the boot? Well, nailing that one down is a bit tricky, since no […]
-
AdExchanger: The Facebook Exchange
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
-
OPINION: Data-Driven ThinkingThe Golden Age of Advertising Technology
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Terence Kawaja is Founder and CEO at LUMA Partners, a boutique investment bank focused on the digital media sectors. Ad tech is over. The landscape is overcrowded, venture capitalists have moved on, and […]
-
WPP Acquires Digital Agency AKQA
WPP Group has added digital agency AKQA to its holding company corral as the digital, pure play agency remains a highly-sought-after prize. Read the release. It was rumored that AKQA would be acquired by Dentsu for $600 million in 2010. Though today’s acquisition did not include terms of the deal, and considering time has passed […]
-
New Starcom Analytics EVP Phil Geyskens On The Agency Data Challenge
Last week, media communications agency Starcom USA announced that former Hill-Holliday executive Phil Geyskens has been hired as EVP/analytics & development director. He will join Starcom’s Managing Board and report to CEO Lisa Donohue. According to the press release, Geyskens’ new role is “to find and tell data stories, which includes inventing new interfaces, visualizations, […]
-
Bridging The Divide Between Offline And Online Data With Mobile
“Ad Agents” is a column written by the agency-side of the digital media community. Christy Belden is VP Media+Marketing at LeapFrog Interactive, a digital marketing agency. We live in a myriad of systems, which interact and work with another on a continuous basis. A great example of this is ants. Ants have the ability to […]
-
Reverse Course! Display Ad Retargeters Buying Yahoo! O&O Through Right Media Exchange
After being banned from buying Yahoo! owned & operated inventory in early November, it appears that retargeters are being allowed to return to Right Media Exchange (RMX) and taste Yahoo!’s (by all accounts) high-performing display media. Let’s go to the AdExchanger diagram so you can see how the retargeting magic is happening. This will assume […]
-
State Of AudienceScience: CEO Pullen On Target Market And Future Plans
Jeff Pullen is CEO of AudienceScience, an online ad technology platform company. The company has been relatively quiet in the past year as the company has transitioned from the stewardship of former CEO Jeff Hirsch to the current CEO Jeff Pullen. And today, the company announced the hiring of former MediaMath Chief Revenue Officer (CRO) […]
-
Wildfire CEO Ransom Says Marketers Need To Get Consumers To 'Willingly Engage'
Victoria Ransom is CEO of Wildfire, a social marketing software company whose sector has drawn strong interest recently from companies like Salesforce and Oracle. AdExchanger discussed Wildfire and industry trends with Ransom recently. AdExchanger: Regarding momentum in the social media marketing space – Oracle buys Vitrue, Salesforce buys Buddy Media – what do these acquisitions […]
-
Syncapse CEO Scissons On Clickable Acquisition And Enterprise Goals
Michael Scissons is founder and CEO of Syncapse, a Toronto-based, social performance management platform. Last week, Scissons’ company acquired Clickable, a social and search ad platform based in New York City. According to the release, “Clickable’s social and search advertising management functionality will become a key addition to Syncapse’s suite, which includes social media publishing, […]
-
'6 Weeks Per Person Per Year In Wasted Time And Efficiency'
A couple of weeks ago, Google announced its new Doubleclick Digital Marketing platform which further integrates DoubleClick ad products and begins to offer the promise of efficient cross-channel buying across media channels such as display and search. Many in the industry, particularly privately, see an inevitability in Google corralling much of the data-driven, display ad […]
-
TWC’s Hecht: Avoiding The 'Fight To Be Flat' In Display
When the news was released that The Weather Channel had hired ad agency veteran Curt Hecht, the architect of Publicis Group’s VivaKi Nerve Center, arm of the company’s digital media buying operations and the hub of its trading desk operations, there was a bit of surprise about his move. After all, aside from the fact […]
-
OPINION: The Sell SiderThe 'Temporary' Problem with Second Price Auctions
Today’s column is in response to “Second-Guessing the Second-Price Auction Model” and written by Andrew Casale, VP of Strategy, Casale Media. I am not an advocate of dynamic floors. Nor do I think switching RTB to first price auctions is likely to happen. Every auction that publishers have run on our platform, to date, has […]
-
AdExchanger: Arriving In Cannes
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
-
Dancing With Publishers; Social Software $$$ For GraphEffect
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Dancing Former Knight Ridder exec and author Ken Doctor looks at Google’s relationship with pubishers and says, “Next Wednesday, Google hosts an all-day assemblage of news publishers in New York City. It won’t be the first meeting, but it’s an intriguing time to […]
-
Avis' Peebles To Marketers: Be More Creative With Your Website, Not Your Ads
John Peebles began his presentation at this week’s Advertising Research Foundation Audience 7.0 conference with what sounded like a bit of apostasy: the Avis Budget Group VP of Marketing Strategy & Innovation, started with an admission: he has little use for research. In a conversation with AdExchanger that followed, he also took aim at what […]
-
RadiumOne Eyes URLs For Targeting Data; Time To Save Targeted Advertising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting The URL Shortener Social ad platform RadiumOne continues to update its product line of data gathering apps as MediaPost’s Laurie Sullivan reports on ‘re.Po.st‘. The URL shortener aims to not only improve the sharing of links, a la Bit.ly, but it also “serves […]
-
Facebook's RTB Revenue Impact 'Incremental', But Enough To Matter
Facebook’s decision to enable real-time bidding on its site, as well as layering in retargeting capabilities, will certainly help solve the perceived revenue shortfalls that caused such a negative reaction to its much-hyped IPO, but as eMarketer analyst Debra Aho Williamson tells AdExchanger, any lift the social network sees in ad dollars will be strictly […]
-
Save The Date - September 20 Is AdExchanger's Inaugural Conference
It is time for an AdExchanger conference! (Announced! – See the speakers.) Since the site’s inception in 2008, the possibility of a conference has beckoned. It would be great to get together with the AdExchanger audience, after all. But the challenge has always been, in my opinion, “How does AdExchanger make a conference ‘special’ for […]
-
Strategy Gold Mine In New Generic Top Level Domain Applications
Today’s the “big reveal” as it relates to gTLDs – generic Top Level Domains. You know, “websitename.BIGDATA” or “websitename.DSP” or as ICANN explains, “It is an Internet domain name extension such as the familiar .com, .net, or .org. There are 280 ccTLDs but only 22 ‘generics’ in the domain name system right now, but that […]
-
OPINION: Data-Driven ThinkingDigital Publishers: Facebook’s Mobile Problem Is Your Problem, Too
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Michael Greene is Senior Analyst at Forrester Research. Many in the industry have watched with interest (and perhaps a bit of schadenfreude) as Facebook shares have plunged to under $27. Obviously, multiple factors […]
-
In Shift, Ad Technologists Flock to Cannes
Ad platforms are coming to Cannes in force this year, and AdExchanger will be there to observe how the ad tech ecosystem plays in the Cote d’Azur. Tremor Video, Mojiva, Turn, Velti, AppNexus, Simulmedia, and Vibrant Media are among those planning a presence at the Cannes Lions advertising festival (officially the “international festival of creativity”), […]
-
'Native Advertising' Is Different In Digital Says Magna's Brian Monahan
Looking inside today’s digital advertising ecosystem, you could say that the banner ad has helped spawn a new offshoot in today’s display business. Known colloquially as “native advertising,” advertisers, publishers and technology companies are looking for better ways to engage with the consumer beyond a 728×90 ad unit, for example. Companies like Facebook, Twitter and […]
-
comScore CEO Fulgoni: TV Is The Last Screen
Online audience measurement provider comScore is primarily known for counting websites’ unique users. And while Gian Fulgoni, the analytics company’s executive chairman and co-founder, is a big defender of the use of the metrics that underlie those counts – i.e., the gross ratings point – he’s also looking beyond that data point to try to […]
-
OPINION: Data-Driven ThinkingFacebook Age Calls for New Metrics
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Nikhil Sethi, who is co-founder/CEO Adaptly. In the world of social media and social networks, native advertising models are taking over. Anything I can do as a consumer – […]
-
IAB Data Sees $8.4 Billion In Q1 Ads; Aol Fighting For Ad-Supported Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Billions The IAB and the number crunchers at PriceWaterhouse Coopers revealed yesterday that overall digital ad revenue in Q1 hit a new all-time record at $8.4 billion. The release continues, “It is the highest first-quarter revenue ever measured by the IAB and PwC […]
-
The Internet Governs Itself, Says Reddit's Ohanian and Mozilla's Surman - @ Personal Democracy Forum 2012
With the complexity around regulation of online behavioral advertising (OBA) and increasingly vocal support from online ad leaders about the stamping out of industry advertising on sites that support piracy, today’s lineup at the Personal Democracy Forum 2012 in New York City seemed especially relevant. Since 2004, Personal Democracy Forum (or PdF, for short) has […]
-
State Of Atlas: Understanding Audiences And Programmatic Buying Is 'Paramount' Says Microsoft's Ramsey
Jason Ramsey is Director of Program Management at Microsoft and helps guide the ongoing development of Microsoft’s advertiser-side ad serving technology known as Atlas. Ramsey helped drive development at Atlas prior to Microsoft’s acquisition of aQuantive in May 2007. As part of AdExchanger’s “State of” series, we spoke to Ramsey last Monday about the state […]