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How VCs Can Cripple A Promising Category; Time To Build Something New
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VC You On The Other Side The food delivery app Gopuff is looking for a $300 million “cash cushion,” The Wall Street Journal reports, to help bridge tough economic times and diminishing returns in the superfast food delivery startup category. SoftBank, a gigantic […]
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Tribune Quantifies The AMP Effect; The Sad State Of Newspapers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AMPed Up And AMPed Out Last year, Google changed its search algorithm to take its thumb off the scale for AMP pages. Accelerated Mobile Pages are a plague on web publishers. Although they promise somewhat better site-loading times, historically, all they really do […]
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Gossip Abounds About Amazon; TikTok Takes More Political Ad Dollars
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. EA Or Nay? EA Games is looking for a buyer, according to game news journal Puck. And the buyer will probably be a company with a streaming service. After a (debunked) rumor saying Amazon intends to buy EA, its stock surged 15% in […]
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Meta Missed The Mark Monitoring Content; Mobile Carriers In The Privacy Crosshairs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Meme Machine Considering all the fuss over Facebook’s content moderation (as in, the lack thereof), it makes sense why Meta pushes out a quarterly “integrity update.” These updates include Meta’s Community Standards Enforcement Report and Widely Viewed Content Report, which are meant to serve […]
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The Wedge Widens Between Advertisers And Twitter; Snap Gets Dinged On Privacy In Illinois
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter Gets Bitter Just when Twitter thought Elon Musk was done scaring ad dollars away from the platform, a whistleblower jumped in with security breach accusations. As if advertisers aren’t already giving Twitter a wide enough berth. The whistleblower is Peiter Zatko, Twitter’s own […]
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Disney’s Diss Track To Netflix Drops; Amazon Brings Thursday Night Football To The Bar
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leaked Sneak Peek The TV industry waits with bated breath for Netflix’s and Disney’s ad-supported tiers to face off in 2023. In the meantime, Disney’s plans got leaked to Insider. Disney is pushing hard to promote its streaming inventory to advertisers before ads […]
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Nothing A Day Keeps Amazon Away; HBO Max Hits Max Panic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brains, Brawn And Amazon Amazon’s next biggest competitor is … CVS? Amazon is placing bids on home health services provider Signify Health just one month after it bought One Medical Clinics for $4 billion, which CVS also had its eye on. Apparently, the more […]
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HBO Taps Roku Because It Needs A Boost; The In-App Browser Abomination
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. HBO Maxed Out Warner Bros. Discovery is an awkward forced marriage between two streaming services. But Discovery is already wearing the pants in this relationship. The original content slate for Discovery+ is going strong, while Warner Media’s HBO Max is taking cut after cut. […]
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Oracle Advertising Misread The Crystal Ball; Streaming Takes TV’s Crown
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it time to call it on Oracle Advertising? The group had painful layoffs this summer and has fallen behind rivals, Insider reports. Oracle spent $4 billion to package BlueKai, Datalogix, Moat and more into what’s now […]
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Mediaocean Swims To CTV; Shopping Ad Product News Spans Social
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Vast Ocean Mediaocean is planning to acquire video ad rendering company Imposium to boost its CTV ad product. Although Mediaocean has deep roots in software for TV ad management and analytics, it’s evolved to embrace CTV and digital over the past year. (The […]
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Panels And Publishers Have A Love-Hate Relationship; Google’s Sleeping On Its Scam Problem
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To The Scoreboard Ad tech is revisiting panels. In some cases, that also means revisiting Nielsen. Amazon Prime, which has exclusive airing rights to the NFL’s “Thursday Night Football,” signed a three-year deal with Nielsen on Tuesday to do audience measurement for […]
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Before ATT, Apple Tried – And Failed – To Change Facebook; Good Times For Ecommerce Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fair Share In the years before Apple dropped its AppTrackingTransparency (ATT) framework on the industry’s head like a ton of bricks, the company discussed a possible special arrangement with Facebook to cut Apple in on a slice of Facebook’s revenue, The Wall Street […]
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Google Wrestles With Political Email Filters; New FTC Commissioner Takes A Stance On Location Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spam And Regs Google submitted a proposal to the Federal Election Commission earlier this month for an idea to allow authorized political emails to go directly to Gmail inboxes without the risk of its filters putting the message into spam. Google’s attorney said in […]
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Chicken Soup Shoulders Into Streaming; Google Spreads The Sand(box)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Soup To Box Did you know Chicken Soup for the Soul has a streaming service? Well, it does, and now it also owns Redbox – it paid $375 million for the 20-year-old movie rental kiosk and closed the deal Thursday, the same day it […]
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Is Netflix Losing On Games?; Nielsen Gets Territorial
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Games Or Gains? Gaming on Netflix isn’t taking off. That’s hardly surprising – you may very well not even have known Netflix has gaming. And that’s a problem for Netflix, which is looking to increase its subscriber base (or at least keep existing subscribers […]
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Walmart Plus Plus Some Other Plus; The VAB Goes Paneling For Gold
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Interest The idea of a “subscription economy” has grown beyond news and entertainment – and as subscription-based relationships become more valuable, it creates a new way for businesses to work together. Case in point: Walmart talked to Comcast, Paramount and Disney execs about a […]
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Beep Beep! Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lyft Off The latest non-advertising company to launch an ad business comes as no surprise. Ride-hailing app Lyft has introduced Lyft Media, to be helmed by Kenan Saleh, co-founder and former CEO of Halo Cars. Halo, a startup that places digital billboards on rideshare […]
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Trying To Get Back On Topic; Social Shopping Takes Another Hit
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Topics Of Concern The Chrome Topics API, Google’s proposed third-party-cookie replacement, may perpetuate problems that plagued digital advertising and which the product aims to solve, writes Aram Zucker-Scharff, The Washington Post’s engineering lead for privacy and security, in a personal blog post. If […]
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AdExchanger’s Comic Caption Contest Winner: Paul Gubbins
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Well, the votes are in for AdExchanger’s 2022 comic caption contest – and we’ve got a winner. Congratulations to Paul Gubbins for making us chuckle, and thanks to everyone for submitting and voting. And Paul, we love dad jokes around here, so, well done. […]
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Game Apps Get Tougher For Ad Tech; Is The Newsletter Apocalypse Nigh?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Fun And Games (For Some) A week ago, Google quietly made a large chunk of mobile gaming revenue disappear with the news that it would prohibit certain in-game formats – namely, full-screen ads that display unexpectedly, full-screen ads that display before the main […]
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Where Big Tech Meets Diplomacy; Shopify Could Buy, Build Or Invest Its Way Into Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Speak Softly, And Carry A Big Tech Big Tech is on the defensive in the US, where it’s become politically popular to take shots at Alphabet, Meta and Amazon. But events that have transpired over the past year abroad demonstrate how powerful those […]
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AdExchanger's Caption Contest: It's Time To Vote!
We hosted a comic caption contest this past week – and AdExchanger readers, you really delivered. Thanks to everyone who submitted a caption. Now it’s time to crown the winner. But although you’ve got until 2024 before Google phases out third-party cookies in Chrome, we need you to vote on your favorite caption by 4 […]
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Not An Elephant, But Can We Talk About The HIPAA In The Room?; The End Of ‘Business As Usual’
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. HIP-HIP- … Hooray? Meta is being sued again. (We’re sure you’re not surprised.) And this time it’s about health-related data. In June, The Markup uncovered that the websites of 33 of Newsweek’s top 100 hospitals had a Meta pixel embedded that was transmitting data […]
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Apple Doubles Its App Store Ad Options; Amazon Comes For Food Delivery And Mobility Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Break The Bank Last year, when Apple introduced the AppTrackingTransparency framework, mobile analyst Eric Seufert described it as akin to “robbing the mob’s bank” – an allusion to “The Dark Knight,” when the Joker takes half the mob’s money and most of their turf. […]
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Data Gimmicks Will Eat Us All; Apple Breezes Through The Ads Downturn
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weird First Dates … I Mean Data Nothing beats the holidays for first-party data gimmicks, but summer is putting on a show. On Friday, Cheetos, a Pepsi brand, announced a giveaway for “fannie macs” – as in fanny packs for summer festivals that […]
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Agencies Aren’t Fans Of Procurement; Comcast Subscriptions Stall
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A (Pro)cure For What Ails You Agencies and brand marketers are split over their view of procurement. Which is to say, marketers collaborate well with their own procurement departments while agencies begrudge the procurement folks. At least, that’s the message in a new ANA […]
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Google In The News; Comcast Considers A New Smart TV For Its Living Room
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Googling Through The Headlines Google flooded the zone with news and interviews this week. On the transparency front, one announcement that will impact ad tech is Google Ad Manager’s new “Revenue Verification Report.” GAM, the Google SSP, will look into buy-side gross revenue […]
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The Most Valuable Sites You’ve Never Heard Of; Facebook Tries Not To Piss Off Its Users
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. B2B Goes Back To Basics B2B publishers, intent-based media, SEO sites: They’re the biggest media companies you’ve never heard of, according to Brian Morrissey at The Rebooting. It’s a category that gets little attention – at least not compared to the likes of Vox […]
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Apple’s Half-Hearted Concession To Devs And Lawmakers; Roe v. Wading Into The Muck Now
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ripe For Change Earlier this year, as part of a concession to antitrust regulators, Apple started allowing certain developers to avoid paying its 30% App Store fee by redirecting users to external sites in order to subscribe – and now Netflix is taking advantage. Previously, […]
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Nielsen ONE Depends On Nielsen’s Four Screens; Why Retail Media Will Not Be Stopped
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Through The Tube Nielsen has another horse in the measurement race, and this one’s name is Good Ol’ YouTube. Nielsen’s new Four-Screen Ad Deduplication product allows media buyers to compare their reach on YouTube across desktop, mobile, CTV and their linear audiences to reduce […]