AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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Who Pays The Cloud Compute Bill?; AppLovin Bounces Back On Ads
The pivot to AI has led to a gap in many SaaS and ad tech companies’ payment models; AppLovin bounces back in Q2; and Grok might be your newest media planner.
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The Old York Times; Shopify’s Taste Of Shopper Marketing
The New York Times’ growth rate blows other large news companies out of the water; Shopify’s shares leapt by 20% after an upbeat Q2 earnings report; and Google’s AI Overviews may or may not be causing web traffic to plummet, depending who you ask.
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Talk About Brick And Mortar Ads; Respect User Privacy – Period
RE/MAX gets into the retail media game; Meta loses a class-action lawsuit over how it handled period-tracking data; and the IAB Tech Lab unveils its ad delivery playbook for live events.
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OpenX Sues Google; Cloudflare Says Blocking Bots Isn’t So Easy
Google’s former SSP practices are the legal gift that keeps giving; Perplexity has been disregarding robots.txt files; and ads prop up a large chunk of the US economy.
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Back To The Base; A Betsy On Etsy?
Coinbase is getting into ads; Etsy can’t rely on search ads for very long; and Zuckerberg wants to buy AI companies.
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Dotdash, By The People, For The People; Mopping Up Social
Dotdash Meredith is People now; brands love influencers again; and Apple’s gonna finally help you with all those spam calls.
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X Has Beauty Standards For Ad Creative; Sydney Sweeney And The Attention Economy
X will begin scoring ads according to Elon Musk’s aesthetic preferences; what those Sydney Sweeney jeans ads say about how brands capture attention online; and a Google exploit lets sites be deleted from search results.
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Knock ’em On Their SaaS; Spotify Misses The Spot
SaaS companies are abandoning interoperability in search of more revenue; Spotify’s ad business is growing slower than expected; and sports is an upfronts winner for Disney and NBCU.
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If It Was Real, It Wouldn’t Be Artificial; Amazon’s Google Ads
Google’s AI search tools are creating a paradox; Amazon pulled its Google ad budgets; and now’s a great time for indie commerce ad tech startups.
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Is The ‘G’ For Google?; The Canadian Revolution
ChatGPT will google that for you; the Canadian TikTok shutdown gets real; and Elon’s crusage against media ratings organizations goes on.