Meta’s Shady Characters; Apple’s Shady Recordings
Meta recently revisited its goal to create AI-generated “characters” — which backfired. Plus, Apple’s trying to avoid a class-action lawsuit.
Topic
Artificial Intelligence
-
-
Comic: ‘And It’s Powered By AI!’
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
-
AdExchanger’s Top 10 (Or 16) Most Popular Opinion Columns Of 2024
2024’s most popular guest columns offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated promises of unrealized change.
-
PODCAST: The Big StoryHallelujah, Retail Media Standards: Miracle Or Meh?
The IAB gave us new retail media standards for Christmas. But will the industry actually adopt them? Plus: how AI will be used in advertising in 2025.
-
What You Looking At, Chief?; Copycat Cases
Publisher C-suite drama has been making headlines recently. Plus, there are now 27 different active lawsuits against various AI content generation companies.
-
Fun And Games Until Someone Loses; Forbes Fires Freelancers, Blames Google
Sports betting comes under fire over dubious ad claims and problematic targeting; Forbes says Google’s SEO crackdown on affiliate marketing caused it to cut freelancers; and SCOTUS takes on the TikTok case.
-
Zeta Global Opens Up About Being The Target Of Hostile Short Sellers
This year has been a series of highs and lows for Zeta Global. It acquired LiveIntent for $250 million – a high. And it was the subject of multiple withering short seller reports – a low. But CEO David Steinberg says he’s not sweating it.
-
Five More Weeks Of TikTok; Begun, The OS Wars Have
Marketers are already beginning to prepare for a world without TikTok. Plus, the TV manufacturing industry is more focused on user tracking and monetizing with ads.
-
AppLovin Isn’t Playing Games; YouTube Prompts Are Prompt, But Off
AppLovin’s ecommerce advertising beta program has sparked optimism and speculation. Plus, the results of YouTube’s auto-reply program have been mixed.
-
PODCAST: The Big Story
Running the Numbers on Omnicom-IPG
Omnicom is acquiring IPG. We unpack the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.
Must Read
Closing Arguments Are Done In The US v. Google Ad Tech Case
The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.
Wall Street Wants To Know What The Programmatic Drama Is About
Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as evident from a slew of recent ad tech company earnings reports.
Omnicom Allegedly Pivoted A Chunk Of Its Q3 Spend From The Trade Desk To Amazon
Two sources at ad tech platforms that observe programmatic bidding patterns said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP in Q3. The Trade Desk denies any such shift.
Agentio Announces $40M In Series B Funding To Connect Brands With Relevant Creators
With its latest funding, Agentio plans to expand its team and to establish creator marketing as part of every advertiser’s media plan.
Google Rolls Out Chatbot Agents For Marketers
Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.
Amazon Ads Is All In On Simplicity
“We just constantly hear how complex it is right now,” Kelly MacLean, Amazon Ads VP of engineering, science and product, tells AdExchanger. “So that’s really where we we’ve anchored a lot on hearing their feedback, [and] figuring out how we can drive even more simplicity.”