Artificial Intelligence

The 70th annual Cannes Lions moved faster than ever to match the speed of the convergence of convergences happening in the industry. Here are five themes that stood out from the event.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rain or Shine Magna nudged its global ad spend forecast downward in its latest report, released over the weekend, but you can save the drama for your llama. The slide only amounts to a 0.2% drop.  Magna expects that ad revenue will grow […]

Everyone is infusing their tech with generative AI, from startups to Salesforce to Google. Understand the throughlines of these product updates. Plus, the challenge of finding publisher playmates in the Privacy Sandbox.

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Martech holding company The Brandtech Group acquired Pencil, a generative AI platform for ads, on Thursday.

Google made six AI-related announcements in one day, including the ability to use images in Bard prompts, additions to its Search Generative Experience, a virtual clothing try-on feature and two new AI-powered video campaigns for YouTube.

Data intelligence platform Tracer selected Obele Brown-West to be its first president on Wednesday on the brink of closing its Series A round of funding.

To survive and stay relevant, publishers like Ziff Davis and Black Enterprise are creating commerce-related content.

New startups are starting to use generative AI to flip the script on in-video product placement, including Rembrand, a new venture launched by ad tech vet Omar Tawakol in February.

History proved that black-box algorithms aimed to optimize business metrics will have severe, harmful consequences that are often not predicted.

With a feared recession yet to materialize, GroupM is feeling somewhat optimistic. The holding company predicts in its midyear forecast, released on Monday, that global advertising is on track to grow 5.9% in 2023, in line with its projection from December.

Who needs friends when you can converse with your data clean room, chat with your ad platform and, uh, talk to your marketing cloud?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rise (And Fall) Of The Machines CNET made waves in January when it started publishing articles that were completely generated by AI.  But the publisher is already rethinking how it’s using AI to write content after some early missteps, The Verge reports. Half […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Alternative Third-party cookies are not the future of digital advertising in the EU (or anywhere for that matter). But it looks like alternative IDs may not be either. European publishers are pushing back against alternative IDs that use publisher data to build […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Slow Lane Dentsu is the latest company to revise its global ad spend forecast downward since its previous report in December. Why? The shaky economy, Adweek reports. Digital dollars, which currently make up close to 60% of all ad spend, will […]

Russia’s invasion of Ukraine is a test case for how ad tech can be used as an instrument of psychological warfare. But some ad tech companies are fighting back with their own AI-powered tools.

There’s been such a deluge of data privacy-related news over the past few weeks – from the TikTok ban in Montana to the $1.3 billion GDPR fine against Meta in Europe – I hardly know what to focus on.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Needs Trust And Safety? Big Tech companies are eliminating thousands of positions.  Layoffs have largely impacted trust and safety and AI ethics teams, CNBC reports. Meta announced plans to cut 21,000 jobs in 2023, a culling CEO Mark Zuckerberg described as the […]

From a data-fueled TV upfronts to recent changes in streaming pricing, ad load and bundles, the TV industry is making progress under pressure. Plus: Google’s third-party cookieless plan and new AI features.

ArcSpan’s new DMP, called AMS, was specifically built to organize a publisher’s first-party data into buyable contextual audiences and also highlights which audiences are likely to drive the most revenue.

What’s in a name? Quite a lot, says David Placek, founder and CEO of Lexicon Branding, which specializes in inventing product names, including Dasani, Swiffer, Impossible Burger and Febreze, to name just a few.

Forget Skynet. The robot revolution will be fought between large ad platforms (mainly Google, Meta and Amazon) trying to woo advertisers with generative AI and promises of better performance.

It’s up to technology and media companies to decide whether AI will be an atomic bomb that annihilates countless jobs or if it will power the workforce’s next leap in productivity.

Instead of keeping tabs on static data assets, organizations must adapt to a world in which data is embedded in ubiquitous and rapidly evolving AI tools. 

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Us In, Or Cut It Out Twitter is ticked off at Microsoft over data use. Elon Musk outlined his grievances in a letter sent by his personal lawyer, Alex Spiro, to Microsoft CEO Satya Nadella on Thursday, The New York Times reports. […]

Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great business,” says L. Gordon Crovitz, co-founder of NewsGuard, which estimates that advertisers are funneling as much as $2.6 billion a year programmatically to misinformation websites.

Meta is allocating an increasing percentage of the billions of dollars it spends annually on its infrastructure toward building the company’s “capacity for artificial intelligence,” says John Hegeman, Meta’s VP of monetization.

Historically, AppLovin made most of its revenue from its portfolio of apps. Now the company appears to be nearly finished with the bloodletting necessary to transform itself into a primarily software-focused business.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prompt And Search-umstance Google is ramping up its AI capabilities for its flagship search product, The Drum reports. During its Google I/O developer conference on Wednesday, the company announced it’s launching Search Labs, an experimental program aimed at expanding AI search functionality. The […]

BuzzFeed is sticking to its conviction that journalism is old news and influencer-led video and generative AI are the future.