Condé Nast will execute its turnaround with a new leader. Its longtime CEO Bob Sauerberg is departing after 18 years with the company, including eight in the top spot. He’s leaving just months after he announced a turnaround plan for the publisher of Vogue, Wired and The New Yorker that would see it diversify away […]
The Walt Disney Company has found its happily ever after with Google, not Comcast-owned FreeWheel. After months of speculation, Google said in a blog post that Disney would implement its ad platform across its brands, including Disney, ABC, ESPN, Marvel, Pixar and Star Wars. The relationship will span all of Disney’s video and display inventory. […]
Representatives from nine governments gathered in London on Tuesday with pointed questions for Mark Zuckerberg about fake news, misinformation, hate speech, election interference, privacy and data collection. Thing is, Zuckerberg wasn’t there, having declined repeated invitations to testify before the UK’s Digital Culture, Media and Sports Committee. The parliamentarians from Britain, Canada, France, Ireland, Belgium, […]
Thanksgiving holiday shopping trends have shifted from surprising to predictable. At this point, the big news will be in some hypothetical, future November when ecommerce sales stop growing hand over fist. Ecommerce sales reached $18 billion combined for Thanksgiving, Black Friday and Cyber Monday, according to Adobe. Cyber Monday alone cleared about $8 billion, the […]
One year ago, Rubicon Project removed buyer fees from its platform, halving its take rate to 12.8%. The gutsy move occurred during a battle over take rates: Competitor AppNexus said its take rate stood at 8.5%, and its CEO called for a price war. Drastically cutting take rates forced Rubicon to use cash reserves to […]
“AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Ray Kingman, CEO at Semcasting. In 2008, it was the one-click political donation via email. In 2012, it was social media outreach. In 2016, it was fake news on Twitter and Facebook. Following every election, political […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. NBCU In 2019 In 2019, NBCUniversal will expand two ad products launched this year. “Prime pod,” an audience-targeted 60-second commercial that runs at the beginning and end of a show, will be made available across NBCU’s entire portfolio. And all of the company’s inventory […]
WPP said Monday it will merge digital agency network Wunderman with storied creative agency J. Walter Thompson (JWT), forming a new entity called Wunderman Thompson. Wunderman Thompson will employ 20,000 people in 200 locations across 90 markets, according to Adweek. Wunderman’s newly minted global CEO Mel Edwards will lead the agency, while JWT global CEO […]
How Questionable Data-Sharing Practices And A Healthy Dose Of Hubris Helped Bring Down One Of The Most Well-Known Players In Ad Tech The Rocket Fuel brand is dead and buried, the founders long gone, its tech sold off to Sizmek for a song and the code completely rewritten. An ad tech unicorn that courted top […]
In-market auto is one of the most prized data segments – and it’s notorious for being inaccurate with artificially large scale, which makes it emblematic of the problems with third-party data. First-party in-market auto data, however, is another story. VerticalScope, which operates over 600 niche automobile sites about various car makes and models, knows what […]
