Mobile ad revenue was up significantly for Pandora during Q2 2014, jumping 59% from last quarter to $167.5 million, a 51% year-over-year increase. Total revenue for the Internet radio streaming company came in at $218.9 million, 76% of which was made up by mobile ad revenue. While it represented a 38% year-over-year growth for the […]
Ecommerce giant Amazon on Thursday reported Q2 revenue of $19.3 billion, up 24% from $15.7 billion last year. Amazon buckets ad revenues in an “other” category ($1.2 billion for Q2, a YoY 38% increase from $844 million), which includes Amazon Web Services (AWS) and branded credit cards. One of the biggest focuses for Amazon in […]
Experian Marketing Services is getting in the Marketing Cloud game. Or, at least the Marketing Suite game. The company will roll out an end-to-end marketing platform designed to tackle marketer pain points around multi-device identity linkage, cross-channel campaign management and business intelligence. Experian Marketing Services will announce this development during its annual Client Services Summit […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Davies, chief revenue officer at ROKT. Digital is constantly changing. The promises of programmatic Internet display advertising are not being fulfilled, according to my conversations with marketers around the world. As a […]
For publishers, the holy grail is to “engage, interact, and convert without leaving site,” according to Gary Portney, founder of Streamwize. Advertisers get their conversion, and publishers keep their consumer on-site. That’s why ShopBAZAAR, the ecommerce presence for fashion magazine Harper’s Bazaar, decided to license Streamwize’s “fractal content,” technology which creates browsable boxes on a […]
Multiscreen tracking company Crosswise, which on Thursday launched its cross-device identification solution, doesn’t care about buying media. It doesn’t care about creating segments. Basically, Crosswise CEO and co-founder Steve Glanz doesn’t care if you’re a man or a woman, how old you are or where you live — at least not as isolated data points. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lorry Destainville, product development director at Glow. I used to be a geoskeptic. This is an industry term I just invented. Advertisers used to approach me breathlessly thirsting for geotargeting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Automates Amazon debuted a self-serve ad-buying tool on Wednesday, and VivaKi is the first in training to trial the offering (although the Publicis-owned agency has yet to run a campaign). Amazon plans to extend the tool to “select” agencies, but for the time […]
TripAdvisor painted a muddled picture during its Q2 2014 earnings call. The travel booking site’s overall profits came in far below estimates. But ad revenue was a bright spot for TripAdvisor, which saw an increase in both click-based and display ad revenue this quarter. Click-based ad revenue increased year over year to $235 million, up […]
Communications infrastructure provider Neustar is in the midst of a change, one reflected in the growing importance of its marketing and security services. “We’ve succeeded in pivoting in becoming an information services and analytics company,” said Neustar CEO Lisa Hook during the company’s Q2 2014 earnings call. Neustar reported Q2 2014 results at $237.5 million, […]
