Amazon’s not lifting its foot off the gas pedal in the drive for more developer ad dollars. After revealing the Fire Phone only weeks ago, the ecommerce company tried to incent new app creation via a two-month promotion offering $6 CPMs on the Amazon Mobile Ad Network. The company is also making a European push, […]
Remember the scene in the movie “Kill Bill, Vol. 2“ where the vengeful heroine, the Bride, is buried alive in a coffin and has to pound her way out with her bare fists? That’s your video ad. It’s essentially trapped in a box and buried in the publisher’s web page, and whether it can get out […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Location Location Location Analytics and marketing platform Upsight is adding another layer of targeting to geolocation data. The company released a new tool on Tuesday, GeoTrigger, that helps marketers target key consumers based on where they are and what they might want. For instance, […]
The cost of Facebook ads is on the rise – but advertisers don’t seem to mind because they’re seeing results. At least for now. According to the most recent Q2 benchmark report from Facebook ad partner Nanigans, the click-through rate (CTR) on Facebook ads was up 146% year over year and rose 47% from the first quarter. Spend […]
When Dewayne Hankins moved from his marketing post at AEG – which owns several professional sports teams, including the Los Angeles Kings hockey club – to a new job as VP of marketing and digital for pro basketball’s Portland Trail Blazers, the No. 1 imperative was clear: Think young. Hankins had followed his boss, Blazers CEO […]
The on-again, off-again IPO plans of Israel-based Matomy Media Group are on again. The performance-based ad tech company began three days of so-called “conditional trading” on the London Stock Exchange on Tuesday in preparation for its official debut on Friday. It will seek to raise $70.1 million at a $347 million valuation. Matomy previously attempted […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. So many fascinating questions, trends and technologies to research, so little time! Thankfully, I’ve now got some help. I’m pleased to announce that Lizzie Komar has joined the AdExchanger Research […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eddie DeGuia, general manager at Motility Ads. Mobile is in a funny space. Usage is going through the roof. Mobile accounts for nearly 20% of Web usage while mobile ad […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lance Neuhauser, CEO at 4C. It’s an eternal question in a marketer’s life: Should you choose the path of the agency or a specialized point solution? At the outset, employing a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Correlating Viewability Nielsen has surfaced with a new multitouch attribution (MTA) product that aims to provide an exact correlation of ads viewed to products purchased and presumably a more granular take on return on ad spend. Nielsen piloted its MTA product with Kraft. MTA […]
