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»telemetry

Fraud-day With Telemetry: “Automating Ad Fraud Detection Is Dangerous”

Ad-serving and verification company Telemetry isn’t in favor of automating the ad fraud detection process. The problem, said Geo Carncross, the company’s global VP of engineering, is that detection sensors can be fooled into thinking fraudulent impressions are real and, consequently, advertisers will start optimizing for fraud instead of for real ad performance. Telemetry’s fraud... Continue reading »

by Ryan Joe // September 19th, 2014 //
»
Iframing The VAST Problem Of Video Viewability

Remember the scene in the movie "Kill Bill, Vol. 2" where the vengeful heroine, the Bride, is buried alive in a coffin and has to pound her way out with her bare fists? That’s your video ad. It’s essentially trapped in a box and buried in the publisher’s web page, and whether it can get out... Continue reading »

by Ryan Joe // July 9th, 2014 //
»
If A Video Ad Plays And No One Hears It, Does It Make An Impression?

Missing in the Media Rating Council’s (MRC) definition of in-browser video viewability (50% in view, playing for two consecutive seconds) is any stipulation around audibility. This isn’t an oversight – the MRC chose not to institute an audibility requirement because the technology doesn’t exist to determine muting in all instances, said David Gunzerath, SVP and... Continue reading »

by Ryan Joe // July 7th, 2014 //
»
Telemetry Calls Out Browser Plugins For Video Ad Injection

In an advisory to publishers and ad servers, video ad serving and verification firm Telemetry describes three purveyors of browser extensions that it says are engaged in "sub-optimal" practices that could impact publishers, advertisers, and consumers. The providers named in the January 28 white paper/advisory are AnchorFree, Yontoo Layers (also selling media as Sambreel, BuzzDock and... Continue reading »

by Zach Rodgers // February 4th, 2013 //
»
 

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