Home Marketer's Note Time To Grow

Time To Grow

SHARE:

joannaoconnelrevised“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research.

So many fascinating questions, trends and technologies to research, so little time!

Thankfully, I’ve now got some help. I’m pleased to announce that Lizzie Komar has joined the AdExchanger Research team as Associate Analyst.

Lizzie was most recently with Forrester Research, serving Marketing Leadership Professionals and focusing on best practices in search and email marketing. She also has research experience in digital media buying, advanced digital measurement, agencies, mobile advertising, and social marketing.

Needless to say, I’m thrilled to have her on board.

Now some thoughts from Lizzie in this, her first week as an AdExchanger analyst –

Consider for a moment one of your closest friends. Chances are this person knows a good deal about you – she has an idea of what you’re doing on a Tuesday or a Saturday night, knows what makes you happy, and understands what really ticks you off. You’ve let this person into your life for a reason and have established a meaningful exchange of information that (hopefully) serves to improve both of your lives.

The brands that consumers let into their lives are in turn the ones that know most about them – the consumer:brand friendship creates a virtuous cycle through which both parties stand to benefit. The more information exchanged, the better the experience for brand and consumer alike.

This is an exciting time to be in marketing – consumers can reach out to their “brand friends” any time of day – with the expectation of a response – while marketers are finally starting to understand how to create useful experiences that give consumers no choice but to let them into their day-to-day.

I don’t have to tell this audience how profoundly and rapidly this industry is changing; it’s all anyone’s talked about for the past five years.  What I will say, however, is that there is an incredible amount of room to grow. I joined AdExchanger Research to help marketers understand what’s possible through the smart application of data and technology, and how exactly to get there. I can’t wait to navigate this shifting landscape with you and watch as your customer relationships become more meaningful.

-Joanna and Lizzie

Follow Joanna O’Connell (@joannaoconnell ), Lizzie Komar (@LizzieKomar ) and AdExchanger (@adexchanger) on Twitter. 

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.