“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. Buyers (advertisers) and sellers (publishers) are crucially aware of the importance of data. But too often, departments develop siloed data […]
When Bonnie Kintzer became the CEO at Trusted Media Brands three years ago, the Reader’s Digest publisher had just emerged from bankruptcy. Kinzter’s mission was to turn the company around and get it growing again. She had worked at Readers Digest before and appreciated that the company had “very strong brands that were absolutely serving […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Neil Lustig, CEO at Sailthru. The struggle that publishers are facing when it comes to monetization is so pervasive that many aren’t even bothering to hide the evidence. But it’s not earnings reports, revenues […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group. There is an ongoing contentious relationship between sales and operations in digital publishing that is well documented. In a fast-paced, high-demand and increasingly […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Picard, vice president of advertising product management at Pandora. The first seven years of the programmatic revolution were driven by three major efforts. It began with the creation and propagation of the massive […]
Sean Moriarty wears a marketing hat half the time and a publisher hat the other half. He joined Demand Media in 2014 as its CEO and has since grown the company’s commerce business to more than half of its revenue. Moriarty also led Demand Media’s rebranding to Leaf Group in November to move it away […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kane, founder at Jounce Media. AppNexus CEO Brian O’Kelly recently published an authoritative breakdown of the multiple routes by which publishers unintentionally leak data into the hands of bad actors. In the post, […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Allison Mezzafonte, senior vice president of operations at Bauer Xcel Media. I recently had the uneasy feeling that history was repeating itself. In 2007, publishers lamented the insidious connection between paid and organic search […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ken Van Every, senior business development manager, publisher relations, DataXu. The ad tech ecosystem is diluted with a massively inflated pool of low-quality impressions from bogus sites with little to no proprietary content or services. […]
The internet is ravenous for food content, illustrated by the rise of food bloggers, “hands-and-pans” videos, Tastemade and Extra Crispy, a bespoke food publication from Time Inc. Food52’s strategy isn’t to go broad, as many of its competitors do, but deep. It serves up content for food nerds and obsessives who are hungry for vegan […]
