Technology

How should the ad industry treat consumers’ call for data privacy? The IAB, ANA and 4A’s are at odds on how to tackle a thorny issue.

Growth marketing firm Power Digital has acquired marketing consultancy Sproutward to strengthen its data and analytics chops. The acquisition is Power Digital’s fifth in the last four years.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Topic, Please Google recently published its latest quarterly progress report to the CMA, the UK’s antitrust regulator, regarding its Chrome Privacy Sandbox proposals – and there are several notable updates from last quarter. For one, Google is considering page-level metadata for the Topics […]

Havas Media named FreeWheel a preferred SSP partner for premium video for two reasons: transparency and supply path optimization.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost And Found If you’re wondering what happened to all the titles HBO Max just cut, they were rehomed across two other streaming platforms. On Tuesday, Warner Bros. Discovery announced that it’s making more than 220 canceled titles available on Roku and Tubi […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let The Search Begin The long-dormant search category is rousing. Microsoft recently invested $10 billion in OpenAI, maker of machine learning content creation software DALL-E (for images) and ChatGPT (for text responses), with plans to test ChatGPT’s returns for Bing searches. Meanwhile, Amazon […]

The integration is the latest sign that agencies are getting serious about supply-path optimization (SPO) by forging direct relationships with SSPs. It also illustrates the need for SSPs to differentiate themselves from their peers by providing publishers and broadcasters with unique connections to demand sources.

Disney bumped up its annual tech and data showcase from March to January this year to show off its ad targeting and measurement chops in time for the upfronts.

Privacy is one of the most pressing issues facing the online advertising industry – and antagonizing lawmakers who already don’t have the highest opinion of the online advertising industry could be a dicey strategy.

Team Whistle says TikTok’s programmatic ad offerings pale in comparison to YouTube’s more robust, Google-supported ad platform. But while YouTube Shorts’ new revenue share and creator funds can offer meaningful revenue, Team Whistle prefers the predictability of sponsored content.

Data sharing creates liability. Many brands and publishers employ consent management platforms (CMPs). However, true privacy compliance requires more than that, writes Dan Frechtling, CEO of Boltive.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Battle Lines Drawn The online advertising industry is struggling with its own brand perception. Nomenclature like “fingerprinting” doesn’t help, and over the past few years programmatic has been caught up in a vortex of negative opinions. Terms such as “surveillance capitalism” and even […]

The big one is here, as The Big Story examines the DOJ’s suit against Google for anticompetitive practices. Also: The IAB pulls no punches in its criticisms of Apple.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Better Sorry Than Safe Twitter is partnering with DoubleVerify and Integral Ad Science on brand safety. Gotta do something to woo back its advertisers. “Through custom-built solutions for Twitter’s feed environment, these tests have shown that more than 99% of measured impressions appeared […]

Most data clean rooms pitch themselves as being interoperable – except for the biggest ones. And this leads to confusion. Whereas independent data clean rooms focus on interoperability, walled garden ad platforms have very little interest in it. And walled garden-based clean rooms are where the money goes, namely, Google’s Ads Data Hub (ADH), the Amazon […]

TikTok’s claim to fame isn’t just viral dance trends; the platform is impacting consumer buying patterns and advertising strategies, writes Stacy Durand, co-founder of SmartMedia Technologies.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade Punches In 2016, The Trade Desk cracked open the DSP market by sticking with agencies. DSPs such as Turn and TubeMogul attempted to go brand-direct but were dropped by agencies and AppNexus, the top dog DSP at the time, refashioned itself as […]

Ready, set … sue. On Tuesday, the antitrust division of the Department of Justice formally sued Google over its alleged (ahem) monopolization of the digital advertising market.

Independent performance agency Tinuiti is making a bigger push into social with the acquisition of growth marketing shop Ampush on Tuesday.

The digital commerce agency Blue Wheel and ecommerce marketplace agency Retail Bloom announced their merger on Tuesday. Founded in the metro Detroit area in 2011 and 2015, respectively, Blue Wheel and Retail Bloom will unite under the Blue Wheel banner going forward.

Whereas brands and DSPs are whittling down the number of supply paths they use to purchase ad inventory, publishers are financially incentivized to work with as many partners as possible. But there are changes afoot that could alter the economics for publishers.

In 2023, we’ll see a Great Meta-reversal, a shift toward rich content and experiences that build enduring, engaged communities. Rather than building a separate experience for each mode of interaction, brands now have the tools to integrate the consumer relationship across many digital touch points, writes Mitch Ratcliffe, partner at Metaforce.

In the two years since the beginning of the end of third-party cookies, we have learned quite a lot about the promises and problems with a post-cookie web. Now, as web developers, we can be pretty confident the end will come – if we can make a few key things happen, writes Don Marti, VP of Ecosystem Innovation at CafeMedia.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New You YouTube is once again the title sponsor of VidCon, Tubefilter reports. It lost that honor last year (after seven years of top billing) when TikTok took its place for the 2022 show, which was the first VidCon following a three-year […]

You are not experiencing déjà vu. The CNIL, France’s data protection authority, did indeed issue three separate fines – all to do with consent or the lack thereof – over the course of less than two weeks.

When faced with a recession, brands should focus on fundamental changes that save money and drive efficiency while seeking ways to get more out of their data, technology and ad spend, writes Nancy Marzouk, CEO and founder of MediaWallah.

In 2020, UK-based advertising trade org ISBA and PwC found that publishers receive just 51% of ad spend and that 15% of ad spend can’t be attributed at all. The ISBA and PwC’s second programmatic transparency study, fortunately, shows ad tech and agency buyers have gotten the message.

If CNAME access and third-party cookies go away, identity companies – and most of their clients and partners – are going to get hurt, and badly, writes Kevin Mullen, chief product officer at Roq.ad.