Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Politics Google’s and Facebook’s political advertising policies have been at the center of a heated debate over election ads. Smaller platforms like Twitter and Pinterest have said they will block political ads, but have discovered how complicated political ad policies can be. Twitter […]
Though new to advertising, the video app TikTok is learning from competitors’ mistakes to forge strong relationships with buyers and to build a clear sales pitch. Unlike Facebook, Instagram, YouTube and Snap, which focused on audience growth over advertising opportunities at first, TikTok understood early on how to successfully work with media buyers. Facebook and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. That’s Settled Disney reached a deal with Amazon to carry Disney Plus on Fire TV sets. The two companies were at an impasse on a distribution deal because Amazon was demanding a substantial percentage of the media giant’s ad revenue, The Wall Street Journal […]
Google is taking advantage of all the product discovery happening on YouTube. The company said on Tuesday that advertisers buying Shopping Ads can extend their campaigns so those ads show up on YouTube’s home page and search feed. Google first let marketers use its search data to inform YouTube targeting back in 2017. User behavior, […]
Alphabet continued its long run of revenue growth, earning $40.5 billion in Q3, up from $33.7 billion in the same period last year. But its profitability dropped by almost a quarter to $7.1 billion as the company’s expenses increased, according to its quarterly report. The biggest cost center is headcount growth. The company has added […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Picking Up The Tab Facebook has long demurred that it’s a technology platform and not a publisher. But Friday marked a milestone: Facebook is going to pay publishers for content and it’s hiring journalists to curate top stories for a dedicated news tab on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Booking Frenzy YouTube created an instant reserve program to allow political campaigns to lock up key slots through February 2020. Just like when your favorite band goes on sale at Ticketmaster, campaign employees stayed up until 3 am so they could book the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Getting Ugly Disney has banned ads from Netflix across its platforms as it gears up to launch a subscription streaming service in November, The Wall Street Journal reports. Disney, Comcast and AT&T will spend hundreds of millions of dollars each on advertising over the […]
YouTube is doing its damndest to appeal to TV advertisers. On Tuesday, YouTube made its masthead ad format available within the YouTube TV app through an open beta. Ford was an early beta tester. The unit will be generally available on TV screens sometime in Q4. The masthead format already exists for YouTube on the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cart, Meet Horse Seth Dallaire, Amazon’s global ad sales leader for the past five years, was named chief revenue officer of Instacart on Friday. Read the release. Instacart’s primary business is with grocers and retailers, who use it for online ordering and delivery. But […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Endless Conquest Google’s allowance of aggressive conquesting on search results is becoming a headache for companies relying on organic search. Jason Fried, CEO of Basecamp, sounded off about the practice on Twitter this week after his company showed up below four paid ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. European Conflict Google has shuttered Adobe DSP’s access to the Google Ad Manager ad exchange in Europe, citing malware fears. “There are concerns that Adobe’s DSP was recently identified as a tool used to help spread a notorious form of malvertising known as eGobbler,” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Children Of YouTube YouTube will remove targeted ads from videos that are watched primarily by children, Bloomberg’s Mark Bergen reports. The move could impact a large fraction of YouTube’s overall traffic and dent monetization as the platform implements contextual targeting in place of personalized […]
Lawmakers are crusading against big tech in bill after bill, and none seemingly more so than Sen. Josh Hawley, R-Mo. At age 39, Hawley is the youngest senator in Congress, and he’s the author of numerous bills that aim to loosen large technology platforms’ grip on power. The most recent bill, called the Social Media […]
Uncertainty around government regulation or challenges around monitoring user-generated content didn’t slow down Google as its ad revenue hit $32.6 billion in Q2, up 16% YoY. (Its parent company Alphabet’s revenue rose 19% YoY to $38.9 billion in Q2.) YouTube was the No. 2 driver of revenue growth in both Q2 and Q1, CFO Ruth […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here WhoTube? As Google prepares to report second quarter earnings Thursday, investors and analysts are fed up with the company’s secrecy around YouTube. The streaming hub, which generates an estimated $16 billion to $25 billion in annual revenue, would be a Fortune 500 business on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch And Learn Facebook really wants those TV ad dollars – but it’s going to take more than simply showing up at the upfronts. The first thing Facebook needs to do is prove that its video service, Watch, is a hit with audiences. Facebook […]
As a joint venture between Universal Music Group and Sony Entertainment, Vevo owns the sales and distribution rights to 350,000 music videos from the world’s top artists. Vevo has always had a large distribution partnership with YouTube, but over the past year it’s shut down its owned-and-operated properties to exclusively partner on third-party distribution – […]
For YouTube, it’s all about the big TV screen. At least, that was the messaging the Google-owned video platform pushed during its Brandcast event Thursday evening at Radio City Music Hall, where CEO Susan Wojcicki trotted out the stats. “The 2 billion users who log into YouTube each month are watching their favorite content […]
Although Facebook, Instagram, YouTube and Twitter are getting more expensive, they remain the go-to places for brand-building campaigns. That’s the approach being taken by Skullcandy, the maker of headphones and audio devices, as it looks to grow from its action sports roots to a broader audience, according to CMO Jessica Klodnicki, who was hired in […]
Marketers are reacting differently to YouTube’s latest brand safety flare-up compared to 2017, when scores of global brands suspended YouTube campaigns over ads monetizing violent or offensive videos. There’s certainly some déjà vu, with Disney, Nestlé’s and McDonald’s halting YouTube spending after YouTube creator Matt Watson showed them advertising on a video that had a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Commerce + Ads Wayfair is expanding its paid media business, also known as “Wayfair Media Solutions,” Digiday reports. Like Amazon, Wayfair reports its sponsored products revenue under an “other” revenue category, which was a relatively tiny $13 million in Q3 2018 (Amazon’s “other” business […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe Enough AT&T is advertising on YouTube again after a two-year hiatus. The telco, one of the world’s largest advertisers, pulled spend from the video platform at the height of its 2017 brand safety scandal with a promise not to return until major […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thinking Inside The Box Amazon is testing a program to deliver free product samples on behalf of brands like Maybelline and Folgers, Axios reports. With its ecommerce data, Amazon says the old-school free sample tactic can lead to “a higher likelihood of conversion than […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sell Me A Story YouTube is expanding its Stories feature to all creators with over 10,000 followers. YouTube Stories launched last year as “Reels” and was only available to select creators. Now, in an effort to capture some of the traffic that its creators […]
Contrary to popular belief, video did not kill the radio star. It made them a YouTube influencer. Advertisers use influencer marketing to reach consumers at a time of increased ad aversion. But the sheer volume of influencers and content on YouTube alone can be overwhelming for advertisers searching for the best fit for their brand. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safety, Cont. More than a year after the YouTube scandal that catapulted brand safety to public attention, the issue remains a stubborn thorn in the side of online advertising. Hundreds of websites with objectionable content or political propaganda attract mainstream brands via Google, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech Is Consolidating Ad tech shows the hallmarks of a maturing market. Financing for ad tech companies this year is on pace for $1.5 billion, about half what it reached in 2015, The New York Times reports, citing data from CB Insights. Meanwhile, […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Edward Kim, founder and executive chairman at SimpleReach. Facebook recently announced the launch of IGTV, a hub for long-form, vertical videos that’s accessible from both a new app and the existing Instagram app. Facebook’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bjarte Humborstad, digital director at RED Media Consulting. Following the introduction of the General Data Protection Regulation (GDPR), Google has allowed advertisers to serve their YouTube ads only from Google-owned […]
