Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Portals, Publishers and Networks, Oh My! Citing three years of data that include more than 4,800 marketing campaigns collected by WPP’s Dynamic Logic, The Wall Street Journal’s Emily Steel delivers the details on a new OPA study which says that large publisher’s premium (i.e. […]
Victor Wong is CEO of PaperG, an online advertising provider. AdExchanger.com: PaperG is getting a lot of traction in the online news vertical. Why? VW: Flyerboard is based on one of the most popular methods of exchanging local news — the community bulletin board. It isn’t surprising to the PaperG team that Flyerboard has been […]
John Trimble is CRO of Pandora, an internet radio service. AdExchanger.com: How important is display advertising to Pandora‘s overall revenue model? JT: We are genuinely in a unique position in the marketplace based on our ability to bring brands a digital multi-platform adverting solution with display, mobile and audio. The success of our display has […]
Gary Strauss is National Digital Sales Manager of Sporting News. Is it frustrating having a great brand, but needing to compete against much larger sites such as ESPN and CBS Sportsline? What does Sporting News do to entice advertisers who can get much better scale elsewhere? GS: No I would not categorize it as frustrating. […]
Paul Edmondson is CEO of YieldBuild, a yield optimization company. AdExchanger.com: Please describe the momentum you’re seeing at YieldBuild. For example, how many participating publishers are a part of your optimization offering these days? We’re really happy with our growing publisher base. While we want to respect our publishers’ privacy, we can say that we […]
Kum Bay Yah, Muh Lord. Kum Bay Yah. Congrats to the IAB on their lunch and learn event, “An Out of the Box Lunch with AdMeld, PubMatic, The Rubicon Project and YieldBuild,” in NYC last Thursday. It was a study in how players in the advertising space – in this case, yield optimizers – can […]
Rajeev Goel is CEO of PubMatic. AdExchanger.com: What will demand‐side optimization provide for the advertiser/agency? Can you quantify performance improvements an advertiser might see in comparison to futures or reserved bidding/buying? Real time demand‐side optimization will provide advertisers and agencies with the ability to better target individual web users with the most relevant and timely […]
What a week! Great insight from a growing list of key industry figures in the ad exchange space on AdExchanger.com. Heady advertising technology excitement from the past week’s Ad:Tech San Francisco show. Apparently, Ad:Tech has not lost any steam in spite of the economy if the Twitter buzz is to be believed. There is a […]
Tom Shields is Chief Executive Officer of yield optimization company, Yieldex. AdExchanger.com: How many participating publishers? TS: We have announced Martha Stewart Omnimedia as our first publisher partner. We are currently engaged with a number of other large publishers that we are not publicizing yet. What is your target publisher market? Can any publisher participate? […]
Those crazy yield optimizers are at it again! Or, are they really ad exchanges waiting in the tall grass? First up, Yield Build. The company led by CEO Paul Edmondson has launched a new premium text ad network for publishers that optimizes Google AdSense ads in combination with somewhat exclusive Microsoft PubCenter ads and produces […]
