Platforms

OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.

Change can be bumpy. From The Trade Desk’s Solimar-to-Kokai transition to Nielsen’s transition to its Big Data + Panel offering, we go inside customers’ challenges with these two transforming platforms.

What’s holding back progress in cross-media measurement?  Akhil Parekh, Chief Product Officer at Nielsen, explains what needs to shift to make it a reality.

The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.

M&A started off with a bang in 2025. T-Mobile bought Vistar Media, and The Trade Desk bought Sincera. With a special guest from LUMA Partners, Conor McKenna, we explore the rationale for these ad tech acquisitions.

Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying TV.

This week, I’m examining how the era of standalone walled gardens and content fortresses has given way to new forms of ad platform partnerships.

Media mix modeling is back in fashion. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness of their entire advertising spend. Should we trust them?

With Facebook, Twitter, YouTube (and as of Thursday morning, Snapchat) pulling the plug on outgoing President Trump’s digital platforms – and with Google, Apple and Amazon declining to host the right wing social media app Parler – are we at a watershed in terms of the type of speech social media will allow? And should […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jory Des Jardins, CMO of The @ Company and co-founder of BlogHer. Nearly 10 years ago I heard about programmatic ad fraud for the first time. I had co-founded a media […]