Havas Isn’t Just Funding This AI Research Platform – It’s Also Using The Product
Havas Health implements Vurvey’s human-trained AI model to better understand its clients by developing synthetic AI personas.
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OPINION: Daily News RoundupFor SSPs, What’s In A Name?; A Pillar Of The Community
SSPs aren’t thrilled by TTD characterizing them as “resellers”; Amazon DSP just announced a new partnership to sell Netflix inventory; and pharma brands will be subject to stricter regulations, per the FDA.
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How Dstillery And PurpleLab Are Targeting Pharma Ads Without Personal Identifiable Information
Data platform Dstillery released a contextual solution with healthcare analytics company PurpleLab to help pharma advertisers target audiences without third-party cookies. The tool uses ID-less signals, such as URL, time of day of web visits and regional location, then uses that data to find patterns in online behavior that are associated with specific health conditions.