pharma ads

AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at POSSIBLE.

SSPs aren’t thrilled by TTD characterizing them as “resellers”; Amazon DSP just announced a new partnership to sell Netflix inventory; and pharma brands will be subject to stricter regulations, per the FDA.

Pharma brands struggle with targeting and measurement because patient data is highly regulated. On Wednesday, Blockgraph announced a new partnership with health care data company Datavant to help improve TV measurement for pharma brands without creeping out consumers.