nicolle pangis

Let’s close out the year with a roundup of the most impactful CTV stories of the year, from Netflix’s ad surge to Nielsen’s measurement missteps.

If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress.

The Netflix Ad Suite, as the company is calling it, is set to launch April 1, the company’s new Advertising VP Nicolle Pangis disclosed during the Cynopsis and AdExchanger CTV Connect event in New York City last week.

Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven linear (DDL) doesn’t get as much attention as its somewhat sexier addressable cousin, it’s becoming an increasingly popular choice for linear advertisers attempting to make more informed media buys.

This year is ripe for test-and-learns with alt TV measurement currencies, but the trend is still in its early days. Omnichannel TV measurement methodology is making waves, but standardizing a currency for media transactions in an ever-so-fragmented ecosystem is quite another story.

Convergent TV isn’t just about marrying linear and streaming. Linear has its own fragmentation challenges, from local and national addressable to broadcast and cable. Ampersand is on a mission to patch the holes by corralling as much TV inventory as possible because “making a delineation between linear addressable and streaming is doing our industry a disservice,” said CEO Nicolle Pangis.

Self-serve interfaces are old hat in the digital world. But they’re relatively new to TV buyers who struggle with the planning, buying and measurement of audience-based campaigns. Ampersand, the Comcast/Cox/Charter joint ad sales venture previously known as NCC Media, is trialing a self-serve version of the AND platform, its advanced TV planning interface that treats […]

Think you’re busy under lockdown? Nicolle Pangis is running a company while taking care of two young girls and potty-training a new puppy. “I’d be lying to say every day is a great day,” she said, “but I’m trying to make more days great days than harder days.” From her refinished attic in suburban New […]

Ampersand, the sales consortium owned by Comcast, Cox and Charter, wants to simplify advanced TV ad buying by pooling the fragmented inventory across networks and cable operators across the United States. So it launched the AND platform Thursday, an interface where ad buyers can buy, plan and measure advanced TV inventory across Ampersand’s 85 million […]

NCC Media, the sales consortium owned by Comcast, Cox and Charter, rebranded as Ampersand Monday and released a bunch of new products, including a data-driven linear TV platform. Here’s what you need to know. Data-driven platform TV targets audiences across local and national buys The new platform is designed to collect and anonymize data across […]

The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting through the set-top box – has historically been fragmented across providers, making it complex for a national advertiser to run addressable campaigns at scale. Today, MVPDs are jockeying to sell each other’s addressable TV supply, […]

Targeting on TV with the same precision as digital is becoming a reality. Hulu, Roku and other over-the-top (OTT) providers offer advanced audience and behavioral targeting capabilities like CRM onboarding, while companies such as Xandr and NCC Media are applying unique data sets to make the linear TV landscape more addressable. But just because marketers […]

What started with an interest in video production blossomed into a career in programmatic advertising for NCC Media CEO Nicolle Pangis. To pay off her student loans, Pangis took a job in 1999 at 24/7 Media, a pioneering programmatic ad firm, where she worked in affiliate relations with websites that were part of the ad […]

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. NCC Media may be the biggest TV media company you’ve never heard of. A joint venture of cable TV operators Comcast, Cox and Spectrum, it was formed three decades ago to pool their data and sell cable TV […]

Nicolle Pangis, a former C-suite exec at WPP GroupM’s Xaxis and [m]Platform, has been appointed CEO and president of NCC Media. She will start May 29. NCC is a national cable sales group owned by Comcast, Charter and Cox Communications. In April, NCC started a division led by Comcast’s advanced ads division that will focus […]

Xaxis is placing three bets on how it can evolve programmatic buying, according to global COO Nicolle Pangis. One, it wants to understand the entire consumer life cycle. That means using historical data and a team of data scientists to figure out when someone enters the market for an item and the best time to […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nicolle Pangis, global chief revenue officer at Xaxis. With $6.3 billion destined for illicit hands this year, according to the Association of National Advertisers, ad fraud is clearly a major […]

24/7 Real Media announced an upgrade to its publisher ad serving solution, Open AdStream this week. Read the release. Nicolle Pangis, VP, Product Management Global Media and Technology for 24/7 Real Media, reviewed Open AdStream and its place in the publisher platform market. AdExchanger.com: How is 24/7 and Open AdStream addressing the need for publishers […]