There was no agency more present on the NewFront circuit this week than DigitasLBi. The Publicis-owned agency, formed when the holding company merged Digitas and LBi last February, was out in full force as a partner on AOL’s original content, Google Preferred and, at its own NewFront Thursday, as a partner to publishers and tech […]
About seven days ahead of last week’s NewFronts digital content showcases held by Yahoo, Aol, The Weather Company, Blip, Digitas and others, NBC Universal tried to get a jump on things with its own interactive presentation, which it dubbed “Digital.Amplified.” Although it was a participant in the NewFronts last year, the feeling this year was […]
The NewFront – the digital world’s answer to the TV upfront marketplace – wrapped up last week with a number of high-profile, extravagant showcases of new content from Yahoo, Aol, The Weather Channel and others. At the same time, programmatic buying methods have adopted traditional models of locking in guaranteed sales, months ahead of schedule. But can […]
For all the glitz and glamour that surrounded Aol’s Newfronts programming preview on Tuesday, perhaps the most relevant news for advertisers came at the end of the showcase with a mention of the unsexiest of topics: back-office operations designed to support the thousands of hours of digital video, along with analytics. Following appearances by actors […]
Yahoo executives talked a lot about “new” ad formats and video-centric programming during its Newfront presentation, but a vague familiarity persisted until the very end of COO Henrique De Castro’s presentation, when he made a promise to media buyers: give us a small yet sizable portion of your TV ad spending and we’ll guarantee satisfaction. […]
“Can the TV upfronts work in digital, too?” This is a question the Wall Street Journal’s Nina Lawrence gets to consider after she and her WSJ team present their wares at today’s Digital Content NewFronts, produced by the IAB. With only five months under her belt as VP of Global Marketing and Advertising Sales, after […]
