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»online publishers association

The World According To The OPA: Prez Pam Horan Talks NewFronts And Private Exchanges

The NewFront – the digital world’s answer to the TV upfront marketplace – wrapped up last week with a number of high-profile, extravagant showcases of new content from Yahoo, Aol, The Weather Channel and others. At the same time, programmatic buying methods have adopted traditional models of locking in guaranteed sales, months ahead of schedule. But can… Continue reading »
by David Kaplan // May 6th, 2013 //
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600 Campaigns Later, OPA Ad Units Resonating Says OPA Chief Horan

This week, the Online Publishers Association (OPA) , a not-for-profit trade organization that represents large, online publishers, will gather leaders together from the online publishing community for its annual summit in Coral Gables, Florida. Pam Horan is President of the OPA  and she discussed the OPA’s upcoming event with AdExchanger.com as well as her association’s… Continue reading »
by AdExchanger // January 30th, 2012 //
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The OPA Agenda: Declare War on the Long Tail and Blogs

From Today’s AdAge article, “Media Giants Want to Top Google Results” by Nat Ives: “You should not have a system,” one content executive said, “where those who are essentially parasites off the true producers of content benefit disproportionately.” Load the cannons! Kiss the loved ones goodbye! This is WAR! Premium publisher titans undoubtedly led by… Continue reading »
by AdExchanger // March 23rd, 2009 //
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