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»Henrique De Castro

Yahoo Dismisses COO Henrique De Castro

Yahoo Chief Operating Officer Henrique De Castro has been canned, according to a regulatory filing. Re/code’s Kara Swisher reported on the story first. De Castro’s departure date is Jan. 16. A former Googler, De Castro is credited by industry insiders with helping to build Google’s display ad business and making YouTube profitable. De Castro joined… Continue reading »
by Judith Aquino // January 15th, 2014 //
»
Yahoo’s De Castro Pledges Guarantees To Buyers Who Shift TV Budgets

Yahoo executives talked a lot about “new” ad formats and video-centric programming during its Newfront presentation, but a vague familiarity persisted until the very end of COO Henrique De Castro’s presentation, when he made a promise to media buyers: give us a small yet sizable portion of your TV ad spending and we’ll guarantee satisfaction.… Continue reading »
by David Kaplan // April 30th, 2013 //
»
As AOL’s Brody Resigns, Will Yahoo Build Ad Tech ‘Dream Team’?

On paper, the combination of Henrique de Castro, Yahoo’s chief operating officer, Brian Silver, the former Travel Ad Network CEO who became Yahoo’s VP of ad platforms over a year ago, and AOL Networks CEO Ned Brody — who just resigned from that post — as head of ad sales for Yahoo North America, sounds perfect.… Continue reading »
by David Kaplan // April 12th, 2013 //
»
De Castro On The ‘New Yahoo’: This Time, It’s Personalized

In his first high profile appearance since jumping from Google to Yahoo, Henrique De Castro, the portal’s COO, took the stage on the second and final day of the Interactive Advertising Bureau’s Annual Leadership Meeting to showcase the company’s vision under his fellow ex-Googler, CEO Marissa Mayer. The content vision, as demonstrated by the new… Continue reading »
by David Kaplan // February 26th, 2013 //
»
 

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