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»pam horan

The World According To The OPA: Prez Pam Horan Talks NewFronts And Private Exchanges

The NewFront – the digital world’s answer to the TV upfront marketplace – wrapped up last week with a number of high-profile, extravagant showcases of new content from Yahoo, Aol, The Weather Channel and others. At the same time, programmatic buying methods have adopted traditional models of locking in guaranteed sales, months ahead of schedule. But can… Continue reading »
by David Kaplan // May 6th, 2013 //
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600 Campaigns Later, OPA Ad Units Resonating Says OPA Chief Horan

This week, the Online Publishers Association (OPA) , a not-for-profit trade organization that represents large, online publishers, will gather leaders together from the online publishing community for its annual summit in Coral Gables, Florida. Pam Horan is President of the OPA  and she discussed the OPA’s upcoming event with AdExchanger.com as well as her association’s… Continue reading »
by AdExchanger // January 30th, 2012 //
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What The Year Of The Dragon Has In Store For Marketers

“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Pam Horan, President of the Online Publishers Association, a not-for-profit trade organization that represents online publishers In the Chinese zodiac, 2012 is the Year of the Dragon, a fitting animal characterized by being driven, unafraid of… Continue reading »
by Nate Neal // January 13th, 2012 //
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