Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Browser Bowsers Browsers remain vulnerable to ad fraud and data breaches. The Washington Post reports that some browser extensions piggyback on basic web tools like comparison shopping, hotel price-scraping and password storage to pass data on browsing histories and online shopping. The worst […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ecom Advantage The EU’s top antitrust regulator, Margrethe Vestager, opened an investigation into whether Amazon unfairly collects or uses data to promote its own products at the expense of other retailers or manufacturers. “Ecommerce has boosted retail competition and brought more choice […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Is Fine Looks like Facebook was prescient in setting aside billions in anticipation of a $3 billion to $5 billion FTC fine. The FTC reportedly approved a $5 billion fine against the social networking giant on Friday. If the fine is approved by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Illegitimate Interest? European regulators are circling real-time bidding companies, claiming the online ad framework violates GDPR by passing sensitive information through bid requests without explicit consent. Regulators in the United Kingdom and Ireland are investigating RTB, and Belgium, The Netherlands, Spain and Poland have […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audit This WPP has had enough of Accenture playing agency and media auditor at the same time. So, starting in 2020, it will no longer participate in pitches run by the consulting firm. WPP is concerned that Accenture can use the media and services […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
At the Cannes Lions festival, media agencies made it clear that they’re embracing Ads Data Hub (ADH) – Google’s answer to privacy-safe attribution – despite the implications for independent measurement. ADH supplies a clean room environment in which agencies can continue to use their own modeling capabilities and data science within Google’s walled garden. Because […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying For Mistakes NBC has notified some brands and agencies that an error led to the wrong advertisers’ videos running on some mobile and connected TV inventory in AdSmart, the broadcaster’s private marketplace product, between March 2018 and March 2019, Digiday reports. Unfortunately it […]
Google is selling linear television inventory with Display & Video 360, its demand-side platform (DSP), via a beta partnership with the TV industry ad tech company WideOrbit. “The feedback we’ve most consistently heard from clients is how challenging it’s become to reach their audiences,” said Eve Goldman, Google’s director of global YouTube and video solutions. […]
The US Department of Justice is reportedly preparing an antitrust investigation into Google. But that doesn’t mean Google is headed for a breakup and, at least for now, there are way more questions than answers. Which parts of Google’s sprawling business will the DOJ look into? Will it delve beyond Google’s search practices, which have […]
Apple dropped a mini bombshell Monday at its Worldwide Developer Conference: a privacy-safe logon button for apps. Positioned as “the fast and easy way to sign in without all the tracking” according to SVP of software engineering Craig Federighi, “Sign in with Apple” is a developer-initiated alternative to the single sign-ons offered by the likes […]
Amazon’s acquisition of Sizmek’s ad server and dynamic creative optimization (DCO) platform Friday puts it in a better position to compete with Google for advertiser budgets. Amazon will likely gain new clients from Sizmek who don’t want to deal with switching ad servers, as well as some advertisers who don’t like the idea of working […]
Updated at 11:50 EDT Amazon announced on Friday that it will buy Sizmek’s ad server business and dynamic content optimization (DCO) solution, following a two-month sales review since Sizmek declared bankruptcy in March. The deal would give Amazon the second-largest ad server footprint, trailing Google, and has important implications for Amazon’s advertising ambitions and the […]
Real-time bidding is under the gun in Europe. On Wednesday, Ireland’s Data Protection Commission (DPC) opened a formal investigation into whether Google’s ad-exchange data-processing practices violate the General Data Protection Regulation (GDPR). GDPR celebrates its first birthday on May 25. A complaint filed in September 2018 with regulators in Ireland and the United Kingdom triggered […]
The programmatic advertising ecosystem is a mess – even its main architect agrees. In testimony before the Senate Judiciary Committee on Tuesday, Brian O’Kelley, founder and former CEO of AT&T-owned AppNexus, shared a three-pronged proposal for how he’d start to fix the tangled web he helped weave. First, give consumers control and transparency over their data. […]
Consulting firms like Deloitte and Accenture are forming mutually beneficial business partnerships with Google around selling the Google Cloud platform to enterprise customers. Deloitte and Google expanded their relationship at Google’s Next conference in April. The companies have a goal of driving billions of dollars of business to each other per year, said Tom Galizia, […]
Quantcast began monetizing its consent management platform (CMP) business for the first time on Thursday with the launch of Choice Premium, a paid version of the publisher tool. Quantcast Choice was released about a year ago with the introduction of the IAB Europe’s CMP registry and the Transparency and Consent Framework (TCF), the collaborative industry […]
It’s been almost eight months since Prabhakar Raghavan took the reins of Google’s advertising and commerce business, but it isn’t getting any less complicated. “I have to say, it took me several hour-long sessions before I could grasp all of our data policies,” Raghavan quipped during a candid conversation with four reporters at the Google […]
Google released a slate of new shopping ad products on Tuesday, upping the ante in commerce marketing as Amazon, Facebook-agram and Adobe ramp up their shopper ad businesses. Google’s new shopping ad formats, unveiled at Google Marketing Live in San Francisco, tie formerly siloed properties within Google, such as YouTube and Maps, into a more […]
What if Microsoft, and not Google, had acquired DoubleClick in 2007? What if Facebook hadn’t given up on its Atlas and LiveRail acquisitions? What if YouTube had stayed independent? In this episode, Beeswax CEO Ari Paparo comes to the studio for a game of “what if,” applying his encyclopedic knowledge of ad tech to a […]
Google surprised investors on its quarterly earnings last week when it reported roughly $1 billion less revenue than expected and a significant deceleration of its advertising growth rate. On the one hand, Google is still immensely profitable and its business is so large that a smaller growth rate is still huge. Google’s raw ad revenue […]
Regulation Nation The Federal Trade Commission is in negotiations on a settlement deal with Facebook that would install a federally-approved privacy official at the highest ranks of the company and launch an independent privacy oversight committee. CEO Mark Zuckerberg would be responsible for enforcing privacy at the company, and Facebook will still have to pay […]
Sometimes it seems impossible to reconcile the demands of users, publishers and advertisers, the three main stakeholders of the ad-supported internet. “It’s really important that all three of these constituencies can benefit from digital advertising,” said Brad Bender, VP of product management for Google’s buy and sell-side advertising technology. On topics like privacy, web-tracking cookies […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jean-François Bernard, co-founder and chief product officer at Adomik. Google’s move to a first-price auction will change the dynamics of the publisher stack and redistribute revenue for publishers across all the channels they use. […]
Despite Alphabet bringing in total revenues of $36.3 billion for Q1 – up 17% from last year – investors are skittish. For one, Alphabet’s revenue would have been higher if not for a $1.7 billion fine levied by the European Union last month on Google’s AdSense business. But analysts were more concerned about the slowdown […]
The IAB Europe and the IAB Tech Lab on Thursday released a second version of the Transparency and Consent Framework (TCF), which publishers and technology companies use to pass consent data for online advertising while still complying with Europe’s General Data Protection Regulation (GDPR). The TCF update will be in a public comment period for […]
Google held a meeting Thursday with its top publisher partners to discuss numerous new product changes, collectively called “unified pricing,” that could upend publisher strategy and leave them with less control over their ad inventory. It soon got heated. Multiple publishers in the group, whose attendees included The New York Times, News Corp, Dotdash, Watson […]
Television advertising is getting smarter. And the smartest companies in digital advertising are coming for TV. That means a royal rumble is playing out over who controls the ad serving for data-driven TV campaigns. AdExchanger looked at the TV and video ad serving landscape, where broadcasters and digital ad platforms like Google and Amazon fiercely […]
Waze is navigating toward programmatic. The traffic and navigation app owned by Google said Wednesday it has made its Zero-speed Takeover ad unit available programmatically in Display & Video 360 (formerly known as DoubleClick Bid Manager). The unit shows up as a banner ad at the bottom of the screen when a driver stops their […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
