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BuzzFeed hopes its investments in trendy tech like generative AI and short-form vertical video, with a bigger focus on commerce, will eventually pay dividends.

“You don’t have to know everything” as a DEI expert, said Femi Olu-Lafe, a 2022 Top Women honoree in the DEI Champions category. As Kinesso’s SVP of global culture and culture, Olu-Lafe stays curious and open to learning from others.

As AppsFlyer’s anti-fraud evangelist, it’s Naumann’s job to educate clients and the industry in general on the threat of ad fraud and on potential solutions.

Enthusiasm about video games is surging, but marketing budgets have yet to catch up to the hype. Gaming ad spend is growing, but at a slower rate than other emerging channels.

The idea of a digital twin is to create personas that function as amalgamations of how different people with similar preferences and online patterns think – or how they shop, to be specific. “None of your customers is unique,” Rayn co-founder and CEO Geenen said.

Tinuiti CMO Dalton Dorné started her career in China during an explosive growth period for the country and learned to thrive in rapidly changing environments.

So, I tried using AdChoices to opt out of seeing an ad. But the experience didn’t go very well, to say the least.

Retail media’s got a bit of a measurement problem, but incrementality could help fill in some of the gaps.

NBCU’s Peacock has more experience running streaming ads compared with some of the competition. But it’s also got an ad frequency problem.

Paramount released an initial template for TV publishers and advertisers with guidance on how to use new video currencies.

Domain blocking, the industry’s go-to approach for demonetizing sites that host pirated content, is set up to fail.

I’m James Hercher, AdExchanger senior editor and your guide this week as we contemplate Temu, an empty shell of an ecommerce business that is propelled by paid media and … not much else.

There’s no such thing as “compliance by obscurity,” says Sheila Colclasure, who serves as global chief digital responsibility and public policy officer at Kinesso, the mar tech unit within IPG.

What’s the last ad you remember? Most people would be hard-pressed to answer that question. Genero, a creative and content production platform, is working with creative testing startup Memorable AI to figure out what makes some ads stickier than others.

Roku defends its decision to start making its own smart TVs while TV manufacturers go toe-to-toe for market share.

On Tuesday, Criteo acquired Brandcrush, a small Australian ad startup that manages physical retail campaigns, including in-store signage, coupon circulars, free sampling and miscellaneous inventory that surrounds a grocery store.

Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4’s attribution signals and optimize iOS ad campaigns.

California’s privacy protections are considered by most privacy pros to be the toughest and most comprehensive in the nation. But the California Privacy Protection Agency has a budget of just $10 million to regulate against the largest technology companies in the world.

The SSP Sharethrough partnered with attention metrics provider Adelaide to curate ad inventory packages based on attention.

I’ve heard people say that there’s a Simpsons reference for every occasion. I posit that the same could be said of “South Park.” There’s an episode from 2011 that perfectly encapsulates the debate about notice and choice.

Integral Ad Science (IAS) is withstanding the macroeconomic headwinds by homing in on video ad measurement.

It ain’t easy being a broadcaster these days. Or a TV tech company. TV budgets are getting cut, the streaming wars are raging, and the axe of supply-path optimization is hovering.

Notice and choice just got dragged at a House subcommittee hearing on privacy. Rep. Frank Pallone called it “coercive.”

DoubleVerify reaped the benefits of a cautious Q4 for ad spending – and it will continue to benefit as measuring performance remains a priority for advertisers. The measurement company reported a 27% growth rate in Q4.

The German skin care company Beiersdorf, whose brands include Nivea and Eucerin, is using AI to test different elements of a brand’s creative assets to improve media performance.

It’s not hard to understand why Meta is prioritizing ecommerce advertising with Advantage+ Shopping campaigns, Shops and Checkout on Facebook and Instagram. Meta must reignite its overall advertising business.

Publishers, such as The Arena Group, are now partnering directly with brand safety solution providers to lower their block rates for direct-sold inventory.

American City Business Journals earns about 90% of its revenue from direct sales. So it is looking to invest in technology that can streamline its direct business as much as possible.

In its Q4 earnings report Tuesday, PubMatic highlighted how SSP consolidation is an opportunity for the company to pursue its goal of capturing a fifth of the SSP market.

Virginia is for lovers – and privacy lawyers. Although California has attracted most of the attention as the first US state to pass and enact comprehensive data privacy legislation, other states, including Virginia, have been swiftly following suit with regulations of their own.