TARGUSinfo Integrates Data Into Demdex Behavioral Bank, Discusses The Data Biz
TARGUSinfo and Demdex announced a partnership which integrates TARGUSinfo datasets into Demdex’s “‘Behavioral Bank’ [which is] full of robust user profiles with data captured from each client’s Web properties and third-party data purchases.” Read more. Dave Helmreich, VP AdAdvisor at TARGUSinfo, discussed the partnership, the company and trends in the data market today. AdExchanger.com: Why […]