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»validation

Sabio Mobile Tool Aims To Help Identify Premium In-App Supply

Brands want high-quality mobile inventory – but they don’t have a standard way to define it, they can’t effectively measure it and there’s no easy way to find it at scale. Which is why mobile ad tech company Sabio Mobile, whose clients include Toyota, Wells Fargo, McDonald’s, Viacom and Lowe’s, released a validated publisher tool... Continue reading »

by Allison Schiff // July 25th, 2017 //
»
Adometry Offering Effectiveness Metrics And Verification Says CEO Ewel

Jim Ewel is CEO of Adometry, which provides verification and effectiveness metrics products for display advertising. AdExchanger.com: What gave the team the idea for Adometry?  And, what problem is Adometry solving? JE: Our founders, John Dietz and Rob Perrier, had built a large-scale ad server for a major publisher.  They understood that the kind of... Continue reading »

by AdExchanger // March 9th, 2010 //
»
DoubleVerify Raises $10 Million in Series B Funding; Institutional Venture Partners Leads Growth Investment in Proven Leader in Online Advertising Verification

PRESS RELEASE

by AdExchanger // March 8th, 2010 //
»
PerformLine Offering Cross-Digital Channel Verification Says CEO Baydin

Alex Baydin, Founder and CEO of PerformLine, an online performance marketing company. AdExchanger.com: Please discuss your background. What key learning’s did you bring forward from Epic Advertising where you were GM to PerformLine? AB: I have been in Online Advertising for the past ten (10) years, focusing mainly on advertising sales, business development, and product... Continue reading »

by AdExchanger // March 3rd, 2010 //
»
 

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