Let’s be honest: For all of its success as a business, it’s hard to be impressed with the NFL’s digital presence. Good luck using its overdesigned, slow-loading website to find video highlights of your favorite team’s last game. But little by little, the NFL has opened up its assets to digital experimentation. In January, it […]
Why did Singapore Telecommunications’ ad tech subsidiary Amobee buy Adconion and Kontera for a combined $385 million? For Amobee CEO Mark Strecker, it was a matter of moving Amobee’s focus from mobile advertising to digital advertising. And the company needed Kontera’s technological assets and Adconion’s business organization to accomplish that. Once integrated, Amobee will have […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Showrooming Wars Here’s an interesting twist to “Showrooming” which has recently come to light as brick-and-mortar retailers have tired of potential customers viewing products in-store and buying elsewhere – usually via online retailers. Retailigence says in a press release that it wants to help […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Showrooming Identifying yet another digitally-inspired buzzphrase – “showrooming” – The Wall Street Journal reports that mega-retailer Target has had enough of being the brick-and-mortar showroom for online retailers and its telling its vendors to either create products uniquely delivered to Target that better […]
Bryan Jones is CEO of Collider Media, a provider of targeting technology for mobile advertising. AdExchanger.com: Can you share a bit of background on you and how you got involved in Collider Media? BJ: Sure. I’ve been in mobile for about 4 years now, having been a corporate attorney before that. It’s been an exciting […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Jeff Hirsch, President and CEO, AudienceScience, an online advertising technology company. I hear and read a lot these days about the democratizing power of the Internet. It’s a great issue. Some pundits say entire […]
Yesterday, media sales planning and management platform company INVISION announced new debt-structured financing that “will support INVISION’s development and launch this year of the DealMaker Crossroad (DMC) … as well as DealMaker Digital, a comprehensive digital ad sales planning and management system.” Read the release. INVISION CEO Lynda Clarizio, formerly head of Aol’s Platform-A, discussed […]
This is the first of a two-part series as we asked buy-siders: “If there was one thing you could change about the use of data in digital ad targeting tomorrow, what would it be?” Click on a participant’s name or scroll down to view responses: Andrew Leinicke, Media Director, RBM Donald Williams, Chief Digital Officer, […]
Publicis MediaVest svp, director of publisher investment and activation, Robin Steinberg, and Sarah Baehr, svp, director of digital publishing solutions, discussed transformation occurring at their agency which serves the magazine publisher world and how digital is impacting that strategy. Baehr was recently hired by MediaVest after spending six years at digital agency Razorfish as head […]
