Publishers, brands and agencies today are navigating a new landscape. With rising consumer expectations and evolving regulations, delivering personalized campaigns requires a fresh approach.
Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.
Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech’s brightest minds are saying and doing around AI and measurement.
Will Google need to spin off its ad exchange and ad server? Court is in session in Virgina, with the DOJ and Google advocating for completely different remedies to Google’s sell-side ad tech monopoly.
Advertising using AI-doctored images could spark legal issues if the images are misleading. Plus: the commerce reckoning.
Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.
Meta’s sparse settlement payout ends the Cambridge Analytica scandal with a whimper; Google brings dynamic host-read ads to YouTube; and HUMAN uncovers IVT hiding in mobile app downloads.
Comscore’s new AI-based initiative allows data providers to convert ID-based datasets into ID-free audience segments, helping advertisers target audiences with improved accuracy and privacy.
We’ve got the witness list for the remedy phase of the Google antitrust trial, which starts in September. How might Google be forced to change its ad server and exchange to make this corner of the ad tech market competitive again?
A recently proposed Senate bill seeks to determine fair use cases for LLMs training on personal data and copyrighted material, along with the penalties for misuse.
