How should the ad industry treat consumers’ call for data privacy? The IAB, ANA and 4A’s are at odds on how to tackle a thorny issue.
CPRA, BSAA and antitrust: We close out 2022 with (acronyms and) a repeat of a January 2022 episode that took the pulse of the legal world’s latest moves in data privacy.
Data privacy. Clean rooms. Measurement. Gaming. M&A. Which trends deserved the hype – and which ones didn’t – in 2022? We dig into some of the biggest topics of the year
The California Privacy Rights Act (CPRA), which takes effect on January 1, 2023, and replaces the current California Consumer Privacy Act (CCPA), throws a curveball to measurement and analytics practices. Gary Kibel, partner at Davis+Gilbert, explains how restrictions on combining data will impact measurement.
Sephora is the first company to be fined under the California Consumer Privacy Act (CCPA) to the tune of $1.2 million. Cory Munchbach, president and COO of BlueConic, weighs in on what this first instance of CCPA enforcement means for other brands and the future of privacy.
The European Parliament adopted the Digital Services Act (DSA) and the Digital Markets Act (DMA) in July. Although they were passed as one legislative package, they function as two distinct laws. But there is one common thread: Holding Big Tech providers more accountable for what happens on their platforms.
Marketers will soon be unable to rely on third-party data to understand customers at scale, and the jury is still out on how first-party data can power measurement. In an ID-free world, there are three ways partnerships can help marketers achieve holistic measurement to drive business outcomes and ROI: enhanced data, expedited insights and enablement of scale, writes Susan Tillou, SVP, global head of partnerships at Analytic Partners.
Meta just got sued over an alleged violation of HIPAA. But where exactly does the health privacy law apply? With the recent overturn of Roe v. Wade, it’s more important than ever for digital advertisers to understand how HIPAA protects (and doesn’t protect) the use of sensitive health data in ad campaigns. Plus: Understanding the resurgence of MMM and the rise of incrementality measurement.
Google Analytics is removing the IP address from its global product. We get into the data privacy whys, as well as what Google Analytics is building in its place, in this week’s episode. Also: The EARN IT act and how American Express overhauled its attribution model in anticipation of loss of signal.
Consolidation is a natural and necessary part of a maturing industry’s life cycle. But not all consolidation yields the same outcomes, particularly when it comes to mobile gaming, writes Itai Cohen, head of marketing and corporate strategy at Digital Turbine.
With cookies (finally) cooling off, contextual targeting tech is starting to heat up. On Tuesday, ShowHeroes Group, a video and contextual targeting tech provider based in Europe, announced its acquisition of cross-screen ad platform smartclip LATAM (as in Latin America). The rationale behind the deal is to help ShowHeroes Group bring its solution to the […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
2021 brought both bounty (IPOs) and challenges (targeting). As ad tech surfed the wave of IPOs, it also weathered attacks on targeting and measurement, as online privacy increasingly became a priority for governments, platforms and people.
An Axe To Grindr Norway’s data protection authority (DPA) fined Grindr $7 million for GDPR violations. The Norwegian watchdog says Grindr passed data to third parties without consent, and that it shared data on sexual orientation, which is prohibited regardless. The full text is worth reading. Grindr, an LGBTQ dating app, objected on the grounds […]
”Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sharon Harris, Global Chief Marketing Officer of Jellyfish. Data privacy is front and center in every digital technology conversation today. CMOs are now the stewards of the brand-consumer relationship and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Court Date Dun, dun! Cue the “Law & Order” sound effect because the IAB Tech Lab is being taken to court in Germany by the Irish Council for Civil Liberties (ICCL) over what the advocacy group considers an ongoing breach of personal privacy by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Half Measure Almost a full year after Apple dropped its AppTrackingTransparency bombshell on the mobile developer world, Google is following suit … well, sort of. On Thursday, Google said that, starting next year, apps on Google Play will have to display details about what […]
In 2016, Heineken USA embarked on a customer data strategy to understand more about its consumers and to help drive brand awareness. Since that time, privacy regulations in Europe, California, Virginia and elsewhere have rolled out, and Apple will soon make IDFA opt-in, likely limiting its use for advertisers. The world’s second-largest beer maker was […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audit Demanded Remember when the TV networks and Nielsen got into a pretty big fight because Nielsen didn’t do such a great job of measuring TV audiences during the pandemic? Well, CBS, ABC, NBC and other TV networks are now calling for an audit […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Happened, Adobe? Adobe once avidly pursued digital advertising, but its passion has cooled. Insider’s Lauren Johnson spoke with five former employees to understand what happened. A big part of the reason was an unwillingness to do anything that isn’t self-serve, culminating in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok For Targeting Expect TikTok to start getting more aggressive about ad targeting starting on April 15, Recode reports. For on that very specific date, TikTok’s ads policy is set to change and users will have fewer opt-out options. “You’ll no longer be able […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stepping Back So … 2021 is off to a great start. After pro-Trump mobs stormed the US Capitol on Wednesday, advertisers are pulling their paid social advertising and reevaluating their overall ad spend, Digiday reports. Some advertisers paused their paid social just as DC’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump’s Hatred Besides his war on the democratic process, President Trump is also going after apps with ties to China. According to the Wall Street Journal, the lame duck president – just a day before he incited a massive protest in which crowds stormed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Optimism … And Concern A half full glass … is also half empty. The IAB’s newly released market outlook report for 2021 is both optimistic about digital advertising in the year ahead and concerned about the loss of identifiers and how the industry will […]
The first half of 2020 was pretty lean. This year is on track to be the slowest since 2015 in terms of deal activity, according to LUMA Partners. But set the table and get out the gravy boat, because strategic M&A started to pick back up in Q3 and the momentum has continued into the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s All About Trust The political and cultural divide in the United States was starkly visible during the 2020 election – especially as the results rolled in last week. President-elect Joe Biden has pledged to be a “healer in chief.” But as Campaign US […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and chief strategy officer at CafeMedia. User privacy is the largest trend shaping the direction of digital advertising. Governments are creating and enforcing new regulations that impact how advertising works, browsers […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. The COVID-19 outbreak highlights a singular dilemma of a pandemic in the digital […]
While certain companies, like LiveRamp, run away from location data – others are running to embrace it. On Wednesday, location data company X-Mode acquired the publisher book of business and raw location data assets of Location Sciences, a UK-based third-party location data verification company that helps marketers detect location-related data quality issues in their campaigns. […]
Twitter is planning to eliminate third-party customer data sources from its ad-buying system, a shift that’s strikingly similar to the action Facebook took following Cambridge Analytica. Advertisers will still be able to use third-party data, they’ll just have to buy it themselves and Twitter reserves the right to approve the data sources. Twitter told The […]
