As media consultancy Sequent Partners ceases operations, its leaders look back at how far the ad industry has come – and how far it still needs to go.
The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.
Publishers are in the business of selling their readers’ attention to advertisers. But in response to consumer preferences and regulatory pressure, publishers should reposition themselves as champions of data dignity.
In today’s newsletter: The DOJ sues TikTok alleging COPPA violations; Disney wraps a competitive upfronts season as it faces stiller competition for streaming ad budgets; and more than $107 million was spent on ads for AI products in the first half of this year.
The Connected Commerce Council (CCC), a lobbying organization based in Washington, DC, hosted a virtual press conference to spotlight small businesses and their concerns with the APRA, the latest attempt at setting national privacy standards.
With a multifaceted approach, companies can manage the risks while reaping the rewards of more consumer-conscious ad targeting strategies.
Many in the digital advertising industry truly want to do better. But there are imminent obstacles that need to be tackled if we want to move from words to deeds.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Pub Trawl With generative AI tech, publishers are speeding through decades’ worth of web monetization cycles, which is a fancy way to say publishers are making the same mistakes. Last month, Jessica Lessin, founder and CEO of The Information, published a column for […]
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
In today’s newsletter: Closing arguments begin in the DOJ vs. Google Search antitrust trial; the sports betting ad bubble might be set to burst; and Etsy struggles to stand out among ecommerce competitors in audience scale and marketing spend.
Global Privacy Controls should be less of an on/off switch, and more of a dimmer switch that reflects online privacy preferences across a continuum from restrictive to permissive.
Advertising is now a regulated industry. And with enforcement coming at the state and federal level, data privacy standardization is an urgent issue.
SuperAwesome CEO Kate O’Loughlin discusses how contextual targeting makes it less risky for brands to market to kids and teens, and whether advertiser priorities for reaching young consumers are shifting after years of metaverse hype.
New requirements with respect to the processing of children’s data are occurring at the U.S. state level and seemingly flying below the radar. Here’s how these changes could impact targeted advertising in the United States.
Reddit generates “substantially” all of its revenue through advertising, and its S-1 filing reveals its strategy for licensing data and becoming “the leader in contextual advertising.”
After Temu’s 5+ Super Bowl ads and billions in ad spending, will people shop like a billionaire? We discuss the strange profligacy of the discount shopping app.
After going through denial and anger over the death of third-party cookies, the ad tech industry enters the bargaining stage. Plus, top takeaways from the FTC’s first-ever AI tech summit.
The industry is “at a critical inflection point in our digital evolution,” David Cohen told attendees at the 1,200-person-strong Annual Leadership Meeting in Florida on Monday.
Lawmakers are busy playing politics, and it’s getting in the way of creating safety guardrails for children’s privacy online.
From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel talking points, you can count on these astute industry voices to drive the conversation.
Lawmakers’ categorization of what is sensitive (and what is not) is a silver bullet. What might be noncritical to one person could be extremely sensitive to someone else.
AppsFlyer announced its second-ever “real” acquisition on Wednesday (its first was an acqui-hire in 2018) with the purchase of devtodev, an analytics provider for app and game developers.
it’s hard to believe anyone in ad tech truly expects consumers to signal how they would like each corporate entity to track them across every property on the web.
We recap what we learned in data privacy, retail media and connected TV at this year’s Programmatic IO.
To tap into its first-party data, The Container Store extended its relationship with Epsilon by choosing Epsilon’s self-service digital CDP.
The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So Arielle Garcia did. She explains why.
Streamers are raising prices amid a challenging environment to win subscribers. Plus: what big changes in data privacy and portability in Europe mean for ad tech.
What are data privacy lawyers (and regulators) thinking most about these days? Allison Schiff reports from Washington, DC. Plus: the effects of ATT nearly two years later.
Temu is buying its way into the ecommerce business. Plus, reconciling philosophical views on data privacy with a reality that’s more ho-hum and bureaucratic.
Virginia is for lovers – and privacy lawyers. Although California has attracted most of the attention as the first US state to pass and enact comprehensive data privacy legislation, other states, including Virginia, have been swiftly following suit with regulations of their own.
