automation

US Bank CMO Michael Lacorazza on the brand’s novel use of AI: Creating avatars of key target customers to capture insights and inform ad creative.

Nexstar’s digital strategy will now use Salesforce’s agentic AI capabilities, hoping to unify the sales pipeline into one system.

Marketing Cloud Next is designed to automate manual tasks and bring enhanced personalization to customers’ communications with brands through the use of agentic AI.

AppLovin’s stock popped by more than 28% in after-hour’s trading Wednesday on the news that it plans to offload its entire apps business at a $900 million asking price by next quarter.

Agents are autonomous and thoughtful, incredibly fast and knowledgeable. They won’t replace star performers, but they will supercharge your team’s delivery.

Pacvue’s Melissa Burdick talks about the growing role of automation in commerce, the grocery wars and retail media.

Einstein 1 is a new Salesforce platform that makes it easier for companies to build AI-powered apps and experiences, including through a conversational AI assistant. Because talking to your data is a thing now.

We spoke with Justin Osofsky, Meta’s head of online sales, operations and partnerships to get a pulse on the state of Meta’s business, including automation, AI and Threads, of course.

Meta is allocating an increasing percentage of the billions of dollars it spends annually on its infrastructure toward building the company’s “capacity for artificial intelligence,” says John Hegeman, Meta’s VP of monetization.

Apple’s ATT spurred Meta to shore up its ad platform and make it less vulnerable to future changes on other platforms – but that doesn’t change the fact that regulators remain ready and raring to crack down.