The in-app header bidding space is gathering momentum – but not fast enough for AppLovin. The mobile ad network has acquired MAX, a startup that came out of beta just over four months ago with a solution that helps app publishers get a fair shake on the open exchange, the company announced Wednesday. “There are […]
Uber, Postmates, Yelp, SmartNews and other nongaming apps are scooping up growth marketing talent from the mobile gaming world – and the reasons make perfect sense. App publishers are spending more on performance marketing, and those running user acquisition at gaming companies are some of the most data-driven mobile marketers in the biz. “Gaming professionals have […]
Tapping into international markets, particularly the US, is lucrative but far from easy for a mid-size game developer from Indonesia, especially one trying to replicate a viral hit. Jakarta-based game studio Alegrium saw immediate success with a series of trivia apps that have collectively racked up tens of millions of downloads since the first title, […]
It seems everyone wants a piece of AppLovin. Private equity firm KKR bought a $400 million minority stake in the app marketing and discovery platform on Tuesday, lifting AppLovin’s valuation to around $2 billion from $1.4 billion just eight months ago. Bank of America Merrill Lynch advised AppLovin on the investment, adding a new wrinkle […]
AppLovin is one of the most well-funded indie ad platforms out there – and it’s growing like a weed. The mobile ad network last year received $841 million in debt financing from Chinese private equity firm Orient Hontai Capital. In 2014, AppLovin raised just $4 million in seed funding. Originally, Orient Hontai had intended to acquire a majority […]
It looks like China is not the ultimate exit for ad tech. Late Tuesday evening, app marketing platform AppLovin said that company will no longer be acquired by a Chinese private equity firm for $1.42 billion as planned. The deal, now scrapped, was first announced in September 2016. The duo will still do a deal, […]
Another unicorn rides off into the eastern sunset. App marketing company AppLovin has agreed to be acquired by a Chinese private equity firm for $1.42 billion. “AppLovin” could also be used to describe the scene in China right now, where consortia of institutional investors have mobile fever. This acquisition, which was confirmed on Monday after […]
Pandora knows sound. Now the music streaming service is experimenting with sight and motion in its quest for new users – and mobile is the central battleground. More than three-quarters of Pandora’s roughly 80 million monthly active users listen on mobile. “We want to acquire and engage high-quality listeners – aka users who actively use the app […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Foroughi, co-founder and CEO at AppLovin. Virtual reality technology is far from mainstream, but carries incredible implications for advertising. There are already 175,000 development kits for Oculus Rift in […]
Travel is a tricky category. It’s generally one of the top things people want to spend their money on – but it’s also not something most people get to do on a regular basis, said Sam Shank, CEO and co-founder of last-minute hotel booking app HotelTonight. “In theory, people can use an app like GrubHub to […]
