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»mobile growth

Jampp Jumps Into Programmatic User Acquisition And Away From Ad Networks

Mobile growth marketers are going through a few growing pains in the transition from ad networks to programmatic. “There’s a lack of knowledge, a lack of resources, a lack of data and it requires a lot of research to find the right partners,” said Gabriel Sampaio, growth lead for digital channels at Rappi, an on-demand... Continue reading »
by Allison Schiff // May 15th, 2019 //
»
DraftKings Doesn’t Chase Vanity Metrics

Jayne Pimentel, senior director of growth marketing at DraftKings, will speak at AdExchanger’s upcoming Programmatic IO conference taking place April 29-30, 2019 in San Francisco. Jayne Pimentel is hard on her technology partners, but that only makes the relationship better and more stable in the end. “I don’t want to say it’s a love/hate relationship,”... Continue reading »
by Allison Schiff // April 1st, 2019 //
»
Growth Gurus From The Gaming World Are In High Demand At Brands

Uber, Postmates, Yelp, SmartNews and other nongaming apps are scooping up growth marketing talent from the mobile gaming world – and the reasons make perfect sense. App publishers are spending more on performance marketing, and those running user acquisition at gaming companies are some of the most data-driven mobile marketers in the biz. “Gaming professionals have... Continue reading »
by Allison Schiff // August 24th, 2018 //
»
A Rare Peek Inside The Tech Stacks Of Two Mobile Marketers

There’s no point eating up engineering resources to build technology that can be provided out of the box, Lomit Patel, VP of growth at IMVU, said at the Mobile Growth Summit in San Francisco last week. Although most mobile growth marketers would rather build than buy, nearly every app relies on a constellation of third-party... Continue reading »
by Allison Schiff // February 12th, 2018 //
»
Postmates Relies On Streaming Data To Deliver Positive Experiences On Demand

The growth and product teams at delivery service app Postmates count on the same types of data to do their respective jobs: in-app behavior data, engagement data, location data and campaign data. All those data points, however, have to flow seamlessly for Postmates to balance the needs of its users, merchant partners and 65,000 couriers... Continue reading »
by Allison Schiff // August 14th, 2017 //
»
Should We Be Evaluating Companies Based on Mobile Revenue?

Boasting about double- or triple-digit mobile growth is a staple of every ad platform earnings report. But peer deeper and actual mobile revenues for advertising companies differ widely, ranging from 20% to nearly 90% of total revenue. But mobile revenue – and revenue growth – doesn’t neatly correlate to success. Sometimes mobile revenue growth reflects... Continue reading »
by Sarah Sluis // June 2nd, 2016 //
»

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